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Sidharth Malhotra
VP, SMB & Mid-Market and Exec @ Snap Inc. | Meta, Grammarly alum
Sidharth Malhotra is the Vice President of Small and Mid-Market Business (SMB) at Snap Inc., a position he has held since December 2022. In this role, he is responsible for overseeing Snap's global SMB operations and revenue, leading various functions including sales, account management, data science, analytics, marketing, and customer insights.1
Professional Background
- Snap Inc.: Before becoming Vice President, he served as Senior Director of Small Business from August 2021 to December 2022, where he managed the SMB business and led multiple teams across sales and marketing functions.1
- Grammarly: He was the Head of Marketing from December 2019 to July 2021, leading a global team focused on both consumer and B2B marketing strategies.1
- Facebook: Malhotra held multiple roles over several years at Facebook, including Head of Marketing for the Small Business Group, where he significantly contributed to the company's SMB advertising revenue growth.1
Education
Sidharth holds an MBA with a focus on Marketing and Finance from the Indian School of Business, where he was recognized for his academic excellence. He also earned a Bachelor's degree in Computer Engineering from the Delhi College of Engineering.1
Skills and Expertise
His expertise encompasses marketing strategy, data analytics, sales leadership, and operations management, particularly within the technology sector. He has demonstrated success in driving revenue growth and enhancing brand engagement for small to medium-sized businesses.1
Malhotra's career reflects a strong commitment to leveraging technology and data-driven insights to support business growth in competitive markets.
Highlights
Social media's job was to bring us closer together. Instead, we're seeing more divisions around us. As my daughter reminds me, "Baba, it's easy. Everyone should have more love and kindness - and mangoes!" While this campaign doesn't focus on mangoes (sigh), it does on love. Basically, it tells the story of the warmth and happiness of the yellow box of Snapchat. More feels, more love, more Snapchat.
Here at Snap we've been busy making improvements to our ad platform to help marketers effectively and efficiently drive results. Check out this webinar where two of my closest partners (and friends) Patrick and Darshan, outline our recent progress: https://lnkd.in/gsdysnDC. Some pretty cool stuff we've been working on for the last 18 months, especially for our Direct Response advertising partners.
