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Sidhartha Singh

Driving online revenue for premium brands through key digital interventions - - eCommerce & Analytics - - Ex- ITC - - Ex- Web Summit

Sidhartha Singh is a passionate digital marketeer with over 7 years of experience in utilizing technology to achieve business goals. He possesses strong analytical skills and a proven track record in managing high-value projects in both domestic and international markets, including Ireland and the EU. Sidhartha has worked with renowned brands like ITC and Web Summit, the biggest startup aggregator in Europe, and has successfully handled annual targets exceeding USD 8 million. Currently, he oversees eCommerce for premium hospitality brands at ITC. His key business skills include digital marketing strategy, eCommerce, performance marketing, SEM, SEO, website management, email marketing, digital analytics, media planning, and eCommerce activations. Sidhartha is proficient in various marketing technologies and platforms, including Google and Facebook Ads, Google Analytics, Adobe Analytics, Hotjar, HootSuite, Wordpress, Salesforce, Hubspot, Mailchimp, and more.

Highlights

May 21 · linkedin

After an quite an overwhelming year of struggling through numbers, early morning classes, burning plenty of midnight oil on projects and assignments, campus visits (those were the best), I've completed the Advance Programme in Data Science from Indian Institute of Management, Calcutta.

Kudos to my teammates Shubha Arun Bala Senthil Kumar S Sudeep Modak Kathiravan G for getting through the group projects and assignments🚀

Call out to some of the amazing faculties at IIMC. Prof Sahdev Sarkar for teaching us how to apply complexities of statistics in real world and making us a bit more statistically literate along the way. Prof. Vimal Kumar M for making Machine Learning seem so easy, Prof. Saravana Jaikumar for helping us decode Integrated Marketing in the most intuitive way. Prof. Sumanta Basu for introducing us to one of the of most interesting modules - Pricing Analytics. Prof. Megha Sharma for some very interesting takeaways that I started using right away. At this point I have literally overused the concept - "Value of Perfect information", way too much.

And the program directors prof Debashis Saha and Prof. Manisha Chakrabarty for designing such great program.

Thank you IIMC for bringing in such an interesting cohort. It was a privilege to be part of such talented and diverse batch (APDS 06). Interacting with some of the best minds in the industry, was an learning experience in itself. And the campus visits were like experiencing college life all over again.

#learninggoals #IIMC #DataScience

Jan 30 · linkedin

A Digital Marketers best friend - 'Cookies' are about to retire.

As Google aims to completely phase out 3rd Party cookies by September 2024, there will be major changes in online advertising landscape, especially for programmatic and hyper-targeted ads.

Going forward marketing strategies will need to evolve around first party data, creating more compelling consumer relationships to gather insights and explore new marketing opportunities such as Digital Out Of Home (DOOH) and Connected TV that don't depend on cookies.

Here's a quick read on how is the evolution toward a privacy-centric digital marketplace is redefining the relationship between consumers and brands in an increasingly anonymous online world.

#cookies #privacy #privacysandbox #digitalamarketing

Sidhartha Singh
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Location

New Delhi, Delhi, India