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Sienna Farris

Vice President @ Simon & Schuster | Marketing

Sienna Farris is a marketing professional who has made significant strides in the publishing industry, particularly at Simon & Schuster. In October 2020, she was appointed to a newly created position as Vice President and Director of Multicultural Marketing at the publishing company.1

Professional Background:

  • Prior to her current role, Farris was Vice President of Corporate Digital Marketing at Simon & Schuster, joining the company in 20161
  • Before Simon & Schuster, she worked at Estee Lauder Companies as a global executive director of corporate social marketing1

Key Achievements:

  • Expanded social media marketing capabilities across Simon & Schuster
  • Invested in new digital marketing tools and technologies
  • Spearheaded the "Books Like Us" initiative, a video series featuring authors sharing personal narrative discoveries1

Professional Focus: Her role involves:

  • Developing best practices for publishing multicultural works
  • Strategizing marketing tactics for individual titles and publishing programs
  • Creating targeted marketing and merchandising programs
  • Establishing relationships with media, influencers, booksellers, and librarians
  • Serving as a liaison for promoting diverse publishing efforts1

Liz Perl, the company's Chief Marketing Officer, has praised Farris as a "passionate advocate for BIPOC voices in publishing".1 Her work is part of Simon & Schuster's broader commitment to acquiring and successfully marketing books by diverse authors.

Highlights

Sienna Farris to Head Multicultural Marketing at Simon & Schuster
Farris Named V-p and Director of Multicultural Marketing at S&S

Related Questions

What are some of Sienna Farris's most notable achievements at Simon & Schuster?
How has Sienna Farris's role evolved since she joined Simon & Schuster in 2016?
What initiatives has Sienna Farris led at Simon & Schuster to promote multicultural publishing?
Can you provide examples of successful marketing campaigns led by Sienna Farris?
What is the Books Like Us initiative that Sienna Farris spearheaded?
Sienna Farris
Sienna Farris, photo 1
Sienna Farris, photo 2
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Location

New York, New York, United States