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Sierra Dowd
T-shaped Marketer and Strategic Comms Executive Consultant accelerating growth and awareness with innovative multi-channel strategies! 📈
Sierra Dowd is a seasoned marketing and communications executive with over 14 years of experience in various industries, including entertainment, beauty, luxury goods, and tech.14 She is the founder of SVP House, a consulting agency based in Los Angeles.5
Professional Experience
Sierra's career path includes several notable positions:
Head of Demand Generation at Unwrap.ai: (January 2023 - November 2023) In this role, she developed content marketing strategies and maintained a strong presence across multiple platforms.1
Founder of 98society: (April 2018 - January 2023) 98society is a social enterprise brand dedicated to offering inspired apparel designed to educate society on the sexual assault epidemic. The brand was awarded Best Social Enterprise Fashion Label 2019 - West Coast by Lux Life Magazine.1
Head of Marketing & Community at Sesh: (September 2019 - January 2023) At Sesh, an AI-powered parenting app, Sierra was responsible for increasing the number of users and building community engagement.17
Expertise and Skills
Sierra describes herself as a T-shaped marketer with expertise in:
- Marketing
- Sales & Business Development
- Entertainment
- Business Ownership
- Affiliate Marketing
- Brand Marketing Management1
Her experience spans corporate brand, digital, and content marketing, and she has worked as a copywriter, creative director, brand strategist, and creative strategist.3
Education
Sierra has completed education at Harvard Business School Online.2
Current Role
As the founder of SVP House, Sierra provides marketing and communications consulting services for small to mid-size businesses.56 Her extensive experience and diverse skill set make her a valuable asset in the marketing and communications field.
Highlights
After recommending and sharing how much I love HoneyBook with one of my marketing communities, I thought I would share it here, too!
HoneyBook has been a lifesaver for my business! (Just to be clear, this is not a paid endorsement; I'm just a genuinely satisfied customer sharing the love. 😂)
As someone who manages many client interactions and projects, this all-in-one solution has genuinely streamlined the tedious tasks of business operations.
Here’s what I love about it:
✨ All-in-One Management: I can now keep all my client communications, documents, and project details in one spot. It’s so much easier! + Clients can access their projects to revisit or download contracts or invoices.
💸 Simple Invoicing & Payments: Sending invoices and handling payments is a breeze. Clients can set up recurring payments via card or bank. No more chasing down clients for payments!
📝 Easy Contracts: Drafting and managing digital contracts has never been so smooth. They have a ton of lawyer-approved templates.
🔄 Automation Magic: Automated responses and task management save me tons of time.
🎨 Custom Templates: I can create beautifully branded proposals and invoices that really stand out.
📊 Insightful Reports: I have clear insights into how my business is doing right at my fingertips.
📱 On-the-Go: The mobile app lets me stay on top of things no matter where I am.
If you want to try it, you can use my referral code for 25% off: https://lnkd.in/gxskzvtY
#HoneyBook #ClientManagement #BusinessTools #EntrepreneurLife
One of my clients, a queer artist with a clothing brand and high-end art business, is on the lookout for a talented Social Media Marketing Manager to assist in managing both her clothing business and art business social media accounts.
Here are the details:
Budget: $4500/month for the role (ad buying budget is separate)
Responsibilities:
- Develop and implement a comprehensive social media strategy (content pillars and brand voice already mapped out)
- Provide clear content requirements to help map out creative needs
- Edit the content provided by the client (this includes video & image editing)
- Post content across identified social platforms: TikTok, Instagram, Meta, and X
- Engage with the online community, responding to comments and messages
- Monitor social media trends and adapt strategies accordingly
- Analyze performance metrics and adjust strategies to optimize engagement and reach
A bonus if you have experience with PR and digital ads!
Preferred Qualifications:
- Based in LA, able to meet in her DTLA studio a few times per month
- Independent and able to work with minimal supervision
- The client does have a preference for LGBTQIA+ candidates, given this is the community she serves, so it's important that the candidate can connect authentically
If you or someone you know fits this description and is interested, please DM me with your portfolio and resume, and I'll introduce you to her directly!
