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Sierra Hooshiari

Founder of BrainPOP Clean Energy at New Age Drinks- a brain-focused formula and mixer ALL IN ONE!

Sierra Hooshiari is the founder of New Age Drinks, a startup known for its innovative beverage, BrainPOP, which is marketed as a brain-focused soda. Launched in 2021, BrainPOP combines functional ingredients such as amino acids, vitamins, and a proprietary caffeine blend to support cognitive health. The drink is designed to be a healthier alternative to traditional sodas, featuring organic ingredients and low sugar content.124

Background and Education

Sierra Hooshiari graduated from Cornell University in 2012, where she studied neuroscience. Her interest in brain health was significantly influenced by a traumatic brain injury she suffered during her sophomore year, which led her to explore the connection between nutrition and cognitive function.23

Professional Experience

Before founding New Age Drinks, Sierra held various roles in finance and healthcare:

  • M&A Associate at the University of Southern California Hospital during the COVID-19 pandemic.
  • Research Assistant at Mount Sinai Health System and Cornell University, where she worked on projects related to neuroscience.12

Mission and Vision

Sierra's mission with New Age Drinks is to promote brain health through enjoyable beverages. The company's tagline, #DrinkToThink, reflects her commitment to raising awareness about nutrition's role in mental wellness. She aims to make healthy drinks accessible and affordable while using fair-trade ingredients whenever possible.23

Sierra's journey exemplifies resilience and innovation in the beverage industry, as she leverages her personal experiences and academic background to create products that align with her values of health and wellness.

Highlights

Feb 27 · boldjourney.com
Meet Sierra Hooshiari - Bold Journey Magazine
Meet Sierra Hooshiari - Bold Journey Magazine

Related Questions

What inspired Sierra Hooshiari to create BrainPOP Smart Soda?
How did Sierra's traumatic brain injury influence her career path?
What are the main ingredients in BrainPOP Smart Soda?
How does BrainPOP compare to other functional beverages on the market?
What challenges did Sierra face while launching BrainPOP?
Sierra Hooshiari
Sierra Hooshiari, photo 1
Sierra Hooshiari, photo 2
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Location

Los Angeles Metropolitan Area