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Silas Lewis-Meilus

Senior Director, Head of Media APAC at GSK

Silas Lewis-Meilus is a prominent figure in the marketing and media industry, particularly in the Asia-Pacific region. He served as the Global Head of Media Business Units at GSK Consumer Healthcare (now known as Haleon) from November 2021 to May 2024.2 Based in Singapore, Lewis-Meilus played a crucial role in restructuring GSK's global media organization and enhancing its in-house media capabilities.1

During his tenure at GSK, Lewis-Meilus:

  1. Led efforts that delivered significant incremental revenue through data-led media initiatives1
  2. Spearheaded cross-market media investment approaches1
  3. Broadened GSK's paid-media investments to include a more diverse range of businesses1

Beyond his corporate role, Lewis-Meilus is recognized for his industry leadership:

  • He serves as the APAC media chair for the World Federation of Advertisers (WFA)1
  • He is a member of the WFA advisory board, contributing to industry education and improvement1
  • He is a sought-after speaker at industry events13

Lewis-Meilus's expertise and influence in the marketing world led to his inclusion in the Asia-Pacific Power List 2022, which recognizes the region's 50 most influential and purposeful marketers.1

Highlights

Sep 14 · campaignasia.com
Asia-Pacific Power List 2022: Silas Lewis-Meilus, GSK | Marketing
Asia-Pacific Power List 2022: Silas Lewis-Meilus, GSK | Marketing
Aug 25 · campaignasia.com
Silas Lewis-Meilus: What does it take to truly change the game?
Silas Lewis-Meilus: What does it take to truly change the game?

Related Questions

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Silas Lewis-Meilus
Silas Lewis-Meilus, photo 1
Silas Lewis-Meilus, photo 2
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Location

Singapore