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Silvia Cannata
Creative Strategy Director presso The Big Now / mcgarrybowen
Professional Background
Silvia Cannata is a distinguished Creative Strategy Director known for her extensive expertise in advertising, digital strategy, and creative development. With a career spanning multiple high-profile positions in the advertising and fashion industries, Silvia has carved out a niche for herself as a leader and innovator. Currently serving as the Creative Strategy Director at The Big Now, she leverages her vast knowledge to craft compelling strategies that resonate with audiences and clients alike.
Prior to her current role, Silvia made significant contributions as the Head of Creative Strategy at The Big Now, where she was instrumental in guiding the creative vision and direction of various campaigns. Her journey in the creative field includes an impressive track record in several well-regarded organizations. Her previous roles include Senior Creative Strategist at Connexia, where she honed her skills in developing holistic marketing strategies that engage and inspire.
In addition to her strategic roles, Silvia cultivated her entrepreneurial spirit as the Owner and Creative Director at Demodé - Handmade Jewels, a venture she founded to bring her unique artistic vision to life through creative jewelry designs. Her experience extends to digital environments as well, where she excelled as the Head of Digital Creative Strategy at DISKO. Silvia also brought her creativity to the forefront as a Digital Creative and Copywriter at Zodiak Active and as a Digital Fashion Copywriter at McArthurGlen Group. Her early career included working as a Stylist and fashion content creator at Privalia, laying a solid foundation in creative content development.
Education and Achievements
Silvia’s educational journey reflects her commitment to excellence and a quest for knowledge. She holds a Laurea in International Communication from the Università di Catania. Further enhancing her expertise, she pursued a Master’s degree in Advertising Art Direction and Copywriting at the prestigious IED Milano. Additionally, she acquired a Master’s degree in Communication Management from the Accademia del Lusso e della Moda, solidifying her understanding of contemporary communication principles in both digital and traditional realms.
Throughout her career, Silvia has achieved numerous accolades and recognition within the creative industry. Her innovative approach and strategic thinking have not only led to successful campaigns but have also earned her respect among peers and clients. Her blend of artistic vision and strategic acumen makes her a sought-after expert in creative strategy and brand development.
Skills and Expertise
Silvia Cannata is celebrated for her multifaceted skills in creative direction, digital strategy, and communication management. Her artistic prowess, paired with her acute understanding of consumer behavior and market trends, allows her to develop targeted strategies that engage and captivate audiences. Silvia excels in leading creative teams, fostering collaboration, and nurturing talent, which are essential qualities in today's fast-paced digital landscape.
Her comprehensive background in advertising art direction and copywriting equips her to lead innovative campaigns across various platforms, both digital and print. Silvia’s proficiency in communication management also enables her to navigate the complex interactions between brands and consumers, ensuring that messages are not only effectively delivered but also resonate deeply with the target audience.
Through her remarkable journey, Silvia continues to push the boundaries of creativity and strategic thinking, making a lasting impact on every project she undertakes.
Achievements
- Creative Strategy Leadership: Successfully guided the creative approach for numerous renowned brands at The Big Now, resulting in transformative brand strategies that resonate with target markets.
- Entrepreneurial Success: Founded Demodé - Handmade Jewels, showcasing a blend of creativity and business acumen through unique jewelry designs that reflect contemporary trends.
- Digital Strategy Excellence: Achieved measurable results in enhancing brand visibility and engagement through comprehensive digital strategies at DISKO and Connexia.
- Educational Excellence: Completed multiple advanced degrees in Advertising Art Direction, Copywriting, and Communication Management, contributing to her deep understanding of the creative and business aspects of the industry.
Highlights
Nel febbraio 2014 ho scoperto di avere un tumore. Avevo appena compiuto 30 anni e lavoravo come creativa in Zodiak Active. Ero arrivata a lavorare lì 3 anni prima, mandando un CV da account (le follie di quando sei ggggiovane), pur di riuscire a fare un colloquio. Ed ero riuscita non solo a fare quel colloquio da creativa, ma a farmi assumere e fare il lavoro che mi rendeva felice.
Quando scoprii di essere malata, ricordo di aver chiamato mia madre, il mio fidanzato e, subito dopo, il mio capo - e direttore creativo - Filippo Fiocchi (grazie ❤️Filo) per comunicargli che stava per accadere qualcosa di grave, anche se non avevo ancora la minima idea di cosa sarebbe accaduto alla mia vita (o di quanto sarebbe durata). Non ricordo cosa dissi, né cosa rispose lui. Ricordo che pensai solo a una cosa: devo guarire! A quella telefonata, seguirono 12 mesi di cure più o meno riassumibili in: analisi del sangue di ogni natura e forma, biopsia pneumotoracica, tac, pet, biopsia osteomidollare (madoooo che dolore), trasferte, diagnosi di un Linfoma di Hodgkin, chemioterapia urgente con protocollo ABVD, altre analisi, altre PET, perdita dei capelli, rasatura della testa, acquisto di una costosissima e ovviamente mai utilizzata parrucca, impianto del Port-a-cath per le terapie, stimolazioni del midollo (madooooo che dolore bis), emoglobina a 5, trasfusioni, chemioterapia ad alte dosi con protocollo BEACOPP, prelievo midollare, analisi, altre trasfusioni, altre pet. Guarigione.
Tornai in ufficio l’anno dopo, con un look da soldato Jane, la faccia gonfia per il cortisone e un intero ufficio a festeggiare il mio rientro. Ho pianto di gioia. (Grazie ragazzi e ragazze, voi sapete chi siete).
Sono stata fortunata, fortunatissima. Non ho mai avuto paura o pudore nel dover comunicare la mia malattia, non ho mai temuto di perdere il posto (Rita Castagnola non c’è più - per colpa di un tumore oltretutto - ma a lei sarò per sempre grata).
MA guardandomi indietro, mi sono resa conto che quel tumore che mi stava uccidendo lo avrei potuto beccare molto prima, se solo mi fossi concentrata un po’ di più su di me. I mesi prima della diagnosi, avevo sempre la tosse (lieve ma costante) astenia e continui mal di testa, febbricola quasi ogni sera. Avevo perso peso. E sapete cosa mi dicevo? È stress da lavoro, è normale.
No. Non è normale. Non era normale. Io avevo un tumore a pochi centimetri dal cuore e pensavo fosse stress da lavoro. E facevo tardi, e dormivo poco. E lavoravo, lavoravo, lavoravo.
Quindi quando ho visto l’iniziativa #WorkingWithCancer ho pensato “Bene, che figata, bravi!” poi però ho pensato che la cosa migliore sarebbe concentrarsi non solo sul “durante” ma anche e soprattutto sul prima e dopo. Perché se riuscissimo a far stare bene le persone e a dargli modo di prendersi cura di loro ogni giorno, allora magari quei durante e dopo, sarebbero meno urgenti, o meno gravi, o meno preoccupanti.
Il link del progetto Working With Cancer è nel primo commento.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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