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Silvia Frigerio

Creating customer centric digital experiences for one of the most iconic shoe brands worldwide

Silvia Frigerio is a prominent figure in digital strategy and user experience, currently serving as the Head of Frontend, UX & Content Europe at BIRKENSTOCK DIGITAL GMBH. Her tenure in this role lasted from October 2018 to May 2021, during which she was responsible for managing digital cross-channel content and user experience strategies across 19 markets and 10 languages in Europe.1

Professional Background

Frigerio's career spans various roles in digital marketing and project management:

  • Senior Strategist at Salesforce (September 2023 - Present): Leading strategic engagements at the Salesforce Innovation Centre for Central and Southern Europe.
  • Head of E-Commerce & Digital Marketing at Schleich GmbH (June 2021 - November 2022): Oversaw the global digital direct-to-consumer strategy.
  • Head of Customer Experience at BIRKENSTOCK DIGITAL GMBH (November 2016 - September 2018): Focused on onsite branding and user experience to enhance conversion rates.1

Education and Skills

Frigerio has a background in interpreting and translation from Italy, coupled with extensive experience in digital innovation. She is fluent in several languages, including Italian, English, German, and Spanish. Her certifications include courses in Design Thinking and Salesforce AI.1

Achievements

Her notable accomplishments include:

  • Creating the "Little Chef" app, which won a GOLD Award from the Communicator Awards in 2011.
  • Recognized for her strategic contributions to major brands like Nokia and Lufthansa throughout her career.12

Frigerio's expertise lies in crafting compelling digital customer experiences, making her a key player in the evolving landscape of e-commerce and user experience design.

Related Questions

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Silvia Frigerio
Silvia Frigerio, photo 1
Silvia Frigerio, photo 2
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Location

Munich Area, Germany