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Simon Booth-Lucking

I turn complex ideas into simple brands that work

Simon Booth-Lucking is a Senior Brand Strategist at Ph.Creative with extensive experience in branding, marketing, and innovation.13 Here are some key details about his background and expertise:

Professional Experience

Simon has over 20 years of experience in various sectors, including:

  • Consumer brands
  • B2B
  • Technology
  • Pharmaceuticals
  • Public sector2

Expertise

As a seasoned strategy leader, Simon specializes in:

  • Crafting audience-led brands for global companies like NIKE, Zoom, and JLR
  • Working with dynamic startups in various industries3
  • Turning complex ideas into simple, effective brand strategies4

Role at Ph.Creative

At Ph.Creative, Simon contributes his expertise to employer branding projects. He emphasizes the value of working with an agency for employer branding, noting that it can be more cost-effective to leverage an agency's diverse skill set rather than hiring full-time employees to fill knowledge gaps.1

Thought Leadership

Simon occasionally shares insights on branding and marketing strategies. For instance, he recently provided a "hack" on brand visibility for The Digital Hug newsletter.5

Simon Booth-Lucking's LinkedIn profile can be found under the username "simonboothlucking", where more details about his professional background and accomplishments are likely available.

Highlights

Nov 24 · linkedin

Google DeepMind has this week dropped a bunch of new #employerbrand videos around a position of being responsible pioneers of AI with a strong emphasis on DE&I as crucial to that.   The videos are mostly classic "day in the life" stuff, but with some well chosen back story details and (to this untrained ear) lovely sound design.   What I really like is the "show don't tell" approach they've taken to expressing the importance of DE&I to their mission to be responsible pioneers of AI. Not bashing you over the head with it, but just showing why it's important in a simple day-to-day way.   Careers page - https://lnkd.in/eRi_AHQV Videos playlist - https://lnkd.in/ecr3DvH9

Sep 22 · linkedin

Work with Louise Whitfield MCIM, you won't regret it. Why? She's smart, kind and interesting - simple as that.

Related Questions

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How does Simon Booth-Lucking approach employer branding strategies?
What makes Simon Booth-Lucking's brand strategy unique?
Can you share examples of successful employer branding campaigns led by Simon Booth-Lucking?
How does Simon Booth-Lucking integrate AI tools into his brand strategies?
Simon Booth-Lucking
Simon Booth-Lucking, photo 1
Simon Booth-Lucking, photo 2
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Location

Greater Brighton and Hove Area