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Simon I'Anson

Product Design Director | Interaction Design | CX | UX

Simon I'Anson is a seasoned strategic product design director with nearly 25 years of experience in guiding organizations through the conceptualization, design, and launch phases of new digital products. He is dedicated to developing impactful and innovative solutions that tackle various challenges faced by businesses, customers, and society. Simon excels in managing and leading multidisciplinary teams across the entire product development lifecycle, from discovery to delivery, and is adept at overseeing both radical product innovations and incremental enhancements. With a strong focus on speed and quality, he has successfully introduced numerous products to the market while also providing mentorship to junior team members and offering strategic insights to board executives.

Highlights

Mar 19 · linkedin

As someone with 25 years of wide-ranging experience in the industry, it can be difficult to describe exactly what I do and the value I bring to an organisation.

While interaction design is my stock-in-trade, I've also acquired skills in stakeholder management, product management, presenting, pitching, selling, evangelising… all the way up to C-suite.

I deploy my design skills to help simplify the way organisations talk about their products and reduce complexity.

I can talk to engineers to understand the challenges they face and help to describe those back to clients and team members.

I’ve worked alongside branding agencies to ensure their output translates well to product and interface design.

I help founders navigate the unfamiliar path of turning an embryonic idea into customer value.

Describing my expertise in a way that gets me past the CV and cover letter AI-analysis bots has proven to be a challenge. I've spoken to recruiters who either completely understand my value or try to fit me into a mono-dimensional digital product checkbox.

Fortunately, I recently came across the Generalist Value Pyramid from Generalist World. The pyramid does a great job of shifting the perception away from a generalist being a jack of all trades to someone who can provide wide-ranging value for an organisation.

While many job postings may be square peg, square hole match-making exercises, I am now armed with a way of articulating the value I can bring when in an interview.

I just need to get past the bots first.

I am currently in conversations for my next gig, freelance or permanent. If you're interested, slide into those DMs.

#interactiondesign #stakeholdermanagement #branding #productdesign #founders #generalists #valuepyramid #jobsearch

Nov 13 · linkedin

I've had a bit of time between gigs. Instead of watching Homes Under the Hammer I've finally got round to launching a side project that's been on the go for about three years. Combining my love of cycling, maps and being a designer… Hairpin Prints exists to celebrate the famous climbs in cycling. Stick 'em on your office wall, or next to the indoor trainer as motivation to get fit for the next ride in the mountains. https://lnkd.in/dpPMEWV

Simon I'Anson
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Location

Macclesfield, England, United Kingdom