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Simon Mitchell
Chief Executive Officer at KERB Food
Professional Background
Simon Mitchell is a prominent figure in the food industry, known for his dynamic leadership style and entrepreneurial spirit. As the CEO of KERB Food and Seven Dials Market, he has made remarkable strides in reshaping urban food culture and boosting local economies through innovative food markets and experiences. Throughout his career, Simon has exemplified a commitment to excellence, creativity, and community engagement in all aspects of his work.
Starting his journey, Simon served as the Managing Director of KERB Food before taking on the role of Chief Executive Officer, where he led transformative initiatives that positioned KERB as a leader in the street food movement in the UK. His vision has transformed food experiences across the nation, creating diverse platforms where food entrepreneurs thrive and engage with consumers. Notably, KERB Food has been instrumental in bringing a plethora of exciting food concepts to the forefront of London's culinary scene.
In addition to his role at KERB Food, Simon also founded KIN London, a food venture that focuses on fostering a vibrant food community in the capital. This initiative reflects Simon's ongoing commitment to promoting diverse cuisines and supporting local food entrepreneurs. Under his leadership, KIN London has developed into a sought-after destination for food lovers looking to explore new flavors and culinary innovations.
Simon's expertise is further highlighted by his previous positions, including Director at Mission Kitchen, where he played a crucial role in developing new food startup ideas. His tenure as Group Sales Director and later Business Development Director at The Concerto Group equipped him with invaluable skills in business strategy and development, enabling him to lead with purpose and insight. Furthermore, he honed his managerial acumen as Managing Director at Impulse Events Ltd, successfully orchestrating memorable events that catered to diverse audiences.
Education and Achievements
Simon holds a Bachelor of Science (BSc Hons) in Business from Manchester Metropolitan University, where he developed a foundation in business principles that has shaped his career trajectory. His educational background, combined with practical experience within the food and events sectors, has enabled him to draw on theoretical knowledge and apply it effectively in real-world settings.
Throughout his career, Simon has demonstrated a knack for identifying emerging trends within the food landscape and leveraging them to create impactful market positions. His leadership style encourages collaboration and innovation, fostering environments where creative ideas flourish. Simons’s commitment to the food industry has not only elevated his ventures but has also inspired a new generation of entrepreneurs to pursue their passions in the culinary arts.
Simon's journey is marked by several achievements that underscore his influence within the industry. Under his guidance, KERB Food has become a household name, known for its focus on sustainability and community engagement, alongside providing a platform for small independent traders. Simon’s work has been recognized by peers and industry stakeholders, attesting to his status as a thought leader in the food sector.
As the driving force behind Seven Dials Market, Simon explores the interplay between contemporary food culture and traditional London markets. By breathing new life into these historic spaces, he is instrumental in making quality food accessible to a broader audience, aligning with modern dining expectations.
Achievements
- Leadership in Food Innovation: Simon Mitchell has played a pivotal role in the evolution of street food in London, leading initiatives that not only spotlight various cuisines but also support emerging food businesses.
- Founder of KIN London: Simon's establishment of KIN London exemplifies his entrepreneurial spirit and dedication to promoting food diversity in the capital.
- Career Development and Mentorship: Simon's previous roles, including Director at Mission Kitchen, allowed him to foster new talent within the food industry, underlining his commitment to giving back to the community.
- Sustainability Advocacies: At KERB Food, Simon has championed sustainable practices, emphasizing the importance of sourcing ingredients responsibly and minimizing waste across the food supply chain.
- Community Engagement: His work with KERB has fostered a sense of community among food traders and consumers, transforming how people connect with food and each other in urban settings.
