Suggestions
Simon Ooley
Founder | B2B SaaS | Ex-Procore
Simon Ooley is the Co-Founder and CEO of Veles, a company that specializes in SaaS negotiation software designed to streamline sales processes. He has over 12 years of experience in B2B sales, particularly in hyper-growth SaaS environments. Before founding Veles, Ooley held various sales positions, including roles at Procore Technologies, where he advanced from an Enterprise Business Development Representative to Senior Account Executive and eventually led the Sydney office.1
Professional Background
-
Current Position: Co-Founder & CEO at Veles (June 2022 - Present)
- Veles offers a solution that replaces traditional pricing management methods, helping sales teams gain insights to improve their negotiation strategies.
-
Previous Experience:
- Director of Sales at Buildr (Dec 2019 - June 2022)
- Sales roles at SINAI Technologies (June 2022 - Nov 2023) and Procore Technologies (2014 - 2019), where he held multiple positions, including leading the Sydney office.
Education and Skills
Ooley has a background in sustainable business practices, having completed a specialization in becoming a Sustainable Business Change Agent through Coursera. He is proficient in English and has developed expertise in enterprise sales and negotiation strategies throughout his career.12
Highlights
Why is quoting in CPQ tools such a time-suck?
Sales reps are wasting hours on what should be a quick process. The tools are supposed to streamline workflows, yet they’re slowing everything down! Let’s rethink the way we approach quoting so that sales reps can get back to doing what they do best—selling.
🚨 “Ever lost a deal because your team couldn’t keep their story straight?” 🚨
Happens more than you think. 👇
A sales team had been chasing this one elusive account. It was a big name, the kind of customer that could transform their quarterly numbers. But every time they thought they were close, the deal slipped away. Five different sales reps had taken a shot at closing the account, each one sending over a new pricing proposal, hoping it would finally seal the deal.
The problem? There was no version history on those pricing proposals.
Each new rep had no idea what the previous one had offered. So, every quote was different—sometimes lower, sometimes higher—depending on the sales strategy of the moment. They didn’t think much of it. After all, the customer hadn’t committed yet, so maybe the new numbers would make the difference.
But on the other side, the buyer was getting frustrated. After the fifth quote landed in their inbox, they finally snapped. They fired off an email:
“Why does this price keep changing? This is the fifth time I’ve seen a quote from your team, and each time it’s different. How can I trust what you’re offering if the numbers are all over the place?”
The deal that once seemed so promising now felt like it was slipping through their fingers. The buyer’s trust was gone, and the sales team realized—too late—that consistency and transparency are just as important as the numbers themselves.
The lesson? Keep track of every proposal. Without version history, you’re not just selling numbers—you’re risking your credibility.
