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Simon Poulton

EVP, Innovation @ Tinuiti | Co-host @ MeasureUp Podcast

Simon Poulton is a seasoned professional known for his expertise in digital marketing strategy and analytics, specializing in bridging the gap between CMOs and CFOs through data-driven insights.

With over ten years of experience, Simon has collaborated with major global brands such as NBC and Whirlpool to streamline their performance marketing efforts and emphasize growth-oriented metrics.

Apart from shaping marketing measurement strategies for diverse organizations, he is a respected public speaker, author, and industry influencer, focusing on areas like data privacy, business intelligence, and attribution.

Simon pursued a B.A. in Psychology from UCLA, an A.A. in Psychology from El Camino College, and completed the IB program at Kristin School.

His professional journey includes pivotal roles such as Executive Vice President of Innovation at Tinuiti, Chief Data Officer at Ignite Visibility, and various leadership positions at Wpromote and Laserfiche.

Simon's career showcases a progression from Account Strategist to Vice President, highlighting his versatile skill set across digital intelligence, marketing strategy, and analytics.

Simon Poulton
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Location

Santa Clarita, California, United States