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Simon Roberts

Partner at Stripe Partners, Board President at EPIC People

Simon Roberts is a business anthropologist, author, and founder of Ideas Bazaar. With his unique perspective, Simon has pioneered anthropology in business, using ethnography to analyze corporate research, design, and innovation. At Intel, Simon led a human-centered R&D team after establishing Ideas Bazaar, the UK's first ethnographic research firm. Simon is also the EPIC Board President and has spoken and written about ethnography, business anthropology, innovation, and aging. His views have been covered by numerous publications such as the FT, WSJ, Bloomberg, Quartz, and the BBC. Further, Simon co-founded Stripe Partners, focusing on anthropology and strategy in 2013. Simon’s upcoming book titled "The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them," is set to be published by Bonnier in 2020.

Highlights

Sep 5 · linkedin

Here's a tidy little model from the latest Frames, drawing on Massimo Airoldi's “Machine Habitus: Towards a Society of Algorithms”. He identifies two factors governing the relationship between user and machine in the algorithmic age:

(1) The level of information asymmetry ie. does the algorithmic agent know more about the user than the user knows about the functioning of the algorithmic agent?

(2) The cultural alignment ie. to what degree do the values and culture encoded in the machine’s model align with its user?

This produces 4 typologies of interaction: assisting, nudging, collaborating and misunderstanding which should be handy for anyone thinking about how to finesse the relationship between people and #algorithms

https://lnkd.in/eq4rAp2X

Aug 26 · linkedin

This, from a footnote in Alfred Gell’s 1992 essay (written in just five days, seven years before it was published) ‘The Technology of Enchantment and the Enchantment of Technology’, seems never more relevant:

“In technologically advanced societies where different technical strategies exist, rather than societies like the Trobriands where only one kind of technology is known or practicable, the situation is different, because different technical strategies are opposed to one another, rather than being opposed to the magic-standard. But the technological dilemmas of modern societies can, in fact, be traced to the pursuit of a chimera which is actually the equivalent of the magic-standard: ideal 'costless production. This is actually not costless at all, but the minimization of costs to the corporation by the maximization of social costs which do not appear on the balance sheet, leading to technically generated unemployment, depletion of unrenewable resources, degradation of the environment, etc.”

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Location

London, England, United Kingdom