Sign In

Simon Sinek

Optimist, New York Times bestselling author of "Start with Why" and "The Infinite Game", and founder of The Optimism Company

Simon Sinek is a prominent author, speaker, and the founder of The Curve, a nonprofit organization dedicated to promoting justice with dignity, equity, and fairness. He is also the founder of The Optimism Company, which focuses on inspiring individuals and organizations to create a better working world. Sinek is widely recognized for his influential TED Talk on the concept of "WHY," which has garnered over 60 million views, making it one of the most viewed talks on the platform.12

Background and Career

  • Education and Early Work: Sinek is trained as an ethnographer, which informs his understanding of leadership and organizational culture. He has studied how successful leaders and organizations think and communicate.1

  • Books: He is a bestselling author known for several influential works, including:

    • Start With Why
    • Leaders Eat Last
    • Together Is Better
    • Find Your Why
    • The Infinite Game

These books explore themes of leadership, purpose, and the importance of inspiring others.12

The Curve

Founded in September 2021, The Curve aims to ensure that justice is administered fairly and equitably. This organization operates as a 501(c)(3) nonprofit, focusing on systemic change to enhance social justice.13

Current Initiatives

In addition to his work with The Curve, Sinek hosts the A Bit of Optimism podcast, where he discusses various topics related to leadership and personal growth with inspiring guests.1 His ongoing mission is to foster environments where individuals feel inspired and fulfilled in their daily lives.2

Sinek's work continues to resonate across various industries as he advocates for a more optimistic and equitable world.

Highlights

Sep 13 · linkedin

This may be the question I get asked the most 💬

What other questions do you have? Drop them below and they might get answered in a future Q&A.

Sep 13 · linkedin

You've probably heard of “book smarts” vs “street smarts”, but have you ever heard of “corporate smarts” vs “restaurant smarts”?

Check out our recent article to find out what they are and how they can turn ANY business into a thriving one with the right balance.

Related Questions

What is the main mission of The Curve?
How did Simon Sinek come up with the concept of "Start With Why"?
What are some key takeaways from Simon Sinek's TED Talk?
How does The Optimism Company support leaders and organizations?
What inspired Simon Sinek to start The Optimism Company?
Simon Sinek
Simon Sinek, photo 1
Simon Sinek, photo 2
Add to my network

Location

New York, New York, United States