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Simon Theakston

VP Technology and Platforms at Silver Bullet Data Services

Simon Theakston is an experienced Ad Tech specialist with over a decade of experience in the industry, covering various channels such as Search, Programmatic, Display, Affiliates, and Paid Search.

Since 2010, Simon has been dedicated to delivering enterprise-level data solutions to renowned global brands like GM, Adidas, Barclays, and eBay. He assists these brands in utilizing their own data effectively to enhance media spending and boost the outcomes of their online marketing endeavors.

Simon's current role as the VP Technology, Platforms at Silverbullet revolves around the meticulous selection and setup of Data Management Platforms (DMPs) to activate 1st, 2nd, and 3rd party data sources throughout the digital landscape.

Highlights

Apr 29 · Martechcube
Brand Safety Tips Every Marketer Should Know - Martechcube
Jul 3 · ExchangeWire
Silverbullet Achieves Adobe Audience Manager Specialised Partner Status in EMEA - ExchangeWire
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Location

London, United Kingdom