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Simon Zhu
Investment/partnership/strategy/globalization chief@ NetEase Games
Simon Zhu is a prominent figure in the gaming industry, currently serving as the President of Global Investments and Partnerships at NetEase Games. Based in the Greater Seattle Area, he oversees strategy, investment, globalization, and key partnerships for the company. Zhu has been instrumental in expanding NetEase's global presence and fostering collaborations with top talent and studios worldwide.13
Career Highlights
- NetEase Games:
- President of Global Investments and Partnerships (July 2022–Present).
- Previously served as Senior Director of Strategic Initiatives and Partnership (2012–2016), where he played a key role in launching games like Minecraft in China and developing VR, IP, and publishing initiatives.12
- Led efforts to diversify NetEase's game portfolio with titles like Onmyoji Arena and Identity V, achieving significant success outside China.2
- Independent Board Roles:
- Served as an Independent Board Director for Bungie (2018–2022) and Devolver Digital (2018–2021), contributing to strategic growth in the gaming sector.1
- Other Roles:
- Co-founded and served as CEO of BitMovio, a blockchain-based video entertainment platform.5
Education
Simon Zhu holds a Bachelor's degree in Micro-electronics Engineering from Shanghai Jiao Tong University. He also attended Wuhan Foreign Languages School, reflecting his bilingual proficiency in English and Chinese.1
Industry Contributions
Zhu emphasizes collaboration and innovation, often stating his goal to "unleash potential" and "make the pie bigger together." He has been pivotal in NetEase's strategic shift toward creating internal studios and fostering partnerships with independent developers globally, despite challenges like overseas investment restrictions.234
Highlights



