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Simone Favorito

Empowering people and businesses to fight single-use packaging at kleen hub

Simone Favorito is a Co-Founder and Chief Commercial Officer (CCO) at kleen hub, a Copenhagen-based startup focused on sustainable packaging solutions.12 He founded the company in 2019 along with Giuseppe Lanzafame and Robert Dichtl.16 Kleen hub aims to replace single-use packaging with reusable alternatives in the food and beverage industry.3

Prior to co-founding kleen hub, Simone worked at Too Good To Go, another impact-driven company.4 He holds a degree from Copenhagen Business School.2 Simone is actively involved in promoting sustainability and the "reuse revolution" through his professional work and social media presence.45

As of February 2025, Simone continues to play a key role in kleen hub's mission to transform the packaging industry with innovative, environmentally friendly solutions.36

Highlights

Oct 2 · linkedin

🥡 Paper food packaging 🥡

I often hear this statement: "We use paper food boxes because they're better than single-use plastics." From a CO2 accounting perspective, that might be true. But there's still a massive problem...

🌳 Every year, we cut down three billion trees just for paper packaging. That's 250,000,000 trees each month and 95 trees every second 😱

Imagine this: If we took all the trees used for paper packaging in a year and laid them end to end, they'd stretch the distance of 54 round trips from Earth to the moon. 😰

☝️I'll never be tired of saying this: the issue isn't just about the material but our single-use mindset. It's the "throw-away culture". That’s the idea of using something for a mere 20 minutes and then tossing it aside.

Kudos to Environmental Paper Network for their brilliantly crafted video. It really paints the picture vividly

Disclaimer: a significant portion of paper packaging still contains plastic coatings on the inside (especially coffee cups but not limited to..) complicating the recycling process and making environmental impact even worse.

And this naturally raises some questions: How much of this paper actually finds its way back into recycling? And how many of these boxes were created from recycled paper, to begin with? 🔄📦 My gut feeling? Sadly, not much.

Finally, hey network - Do you have any insights or data on this ☝️? What's your take on this? Let me know in the comments 👇

#dkgreen #packaging #reuse #kleenhub #makethrowawaygoaway #ReusablePackaging #PPWR #ReuseRevolution

Related Questions

What inspired Simone Favorito to co-found Kleen Hub?
What was Simone Favorito's role at Too Good To Go before joining Kleen Hub?
How does Kleen Hub's technology work in tracking reusable packaging?
What are the main challenges Simone Favorito faces as COO of Kleen Hub?
How has Kleen Hub's impact been received by the Nordic startup community?
Simone Favorito
Simone Favorito, photo 1
Simone Favorito, photo 2
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Location

Copenhagen, Capital Region, Denmark