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Sinéad O'Keeffe

KSA Innovation Project & Program Lead | Chalhoub Greenhouse | Facilitator & Community Leader with Techstars

Sinéad O'Keeffe, a recent graduate with distinction in BA in Marketing, Digital Media, and Cloud Computing from Dublin Business School, is a dynamic individual who is passionate about understanding people's motivations behind their actions towards products and services. As an action-oriented individual, she has organized several weekend hackathons in FashionTech and Social Innovation in Ireland with Techstars. Thanks to her role as a Community Leader with Techstars, she has built valuable skills in sales, marketing, leadership, and public speaking. Sinéad is a quick learner, and her sharp acumen in understanding new technology concepts and their impacts on complex problems is exceptional. Additionally, she is a FashionTech expert, curating a weekly global newsletter for Startup Digest covering insights on topics and technologies driving change in the FashionTech domain. Sinéad's professional experience spans across multiple roles, including ICT Graduate at Kerry, Operations Lead at Grow Remote, and Social Media Executive at Your Smile Direct, among others.

Highlights

Jul 16 · linkedin

🚨 Last Chance Alert! 🚨

This is the final week to apply for The Fashion Lab | Cohort 2 by Chalhoub Group!

Don't miss out on this incredible opportunity to join our 6-month intensive program designed to support and nurture 10 promising Saudi fashion brands. 🎉

Check out the video below where I share more about the program and who can apply. 👇 https://lnkd.in/dmFbwzBm

This initiative, powered by Chalhoub Greenhouse, is shaping the future of fashion.

Joaquín Mencía Joanne Marie Bassoul Rafi Dikranian Junaid Seraj Maryam Al Shamsi Joseph Chalhoub Béah El Chemor Ana Canadas Shawn Davey Dana Alhamrani Mariam Barseghyan Hussain Al-Muhandes

#TheFashionLab #SaudiFashion #FashionIncubator #ChalhoubGroup #FashionInnovation #KSAFashion #Supportlocal 🎥

Jul 11 · linkedin

What's happening in #SaudiArabia? 🇸🇦

Last week, we launched The Fashion Lab | Cohort 2 by Chalhoub Group in Saudi.

👕 👜 The Fashion Lab is a 6-month program to support 10 emerging fashion brands in Saudi Arabia.

🤔

Why is it important to support the Saudi Fashion Eco-system?

Here is just a few reasons:

👉 The Saudi mindset is shifting, and more people are now being encouraged to start their own business or startup, which wasn't always the case. We are seeing a huge increase in fashion brands being created in Saudi. In 2023, over 88,000 new SMEs were launched in the first quarter alone, totaling over 1.2 million by year-end, supported by #Vision2030.

👉 Saudi National Pride is fueling interest in home-grown brands, but with the rise of favoring purchasing apparel through e-comm, Saudi fashion brands must be accessible and visible online. The e-commerce market in Saudi is expected to reach USD 13.61 billion in 2024, growing to USD 27.37 billion by 2029, driven by high internet penetration (92%) and increased digital confidence.

🚀 That's why we have created a tailored program for Saudi Fashion Brand including: 🌟 ±25 expert mentors and senior retail leaders sessions, sharing their knowledge on commercial excellence, business fundamentals and more 🌟 Collaborated with Saudi100 Brands, Snap Inc., Instagram for Business and Boltable Studios to sharpen their tools and strategies to attract and target their customer 🌟 Provide a 4 month online selling experience, where the brands will have a practical element to the program putting into practice everything they learn

This initiative, powered by Chalhoub Greenhouse, is shaping the future of fashion. Proud to lead this program again!

Joaquín Mencía Joanne Marie Bassoul Rafi Dikranian Junaid Seraj Maryam Al Shamsi Saeed AlMheiri Joseph Chalhoub Béah El Chemor Ana Canadas Shawn Davey Sean Kilbride Dana Alhamrani Mohammed Bajbaa Mariam Barsehyan

#TheFashionLab #SaudiFashion #FashionIncubator #ChalhoubGroup #FashionInnovation #KSAFashion #Supportlocal

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Location

Dubai, United Arab Emirates