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Sinisa (Siggi) Rakovich
CEO at Hunch - We are hiring! - Creative | Data | Automation
Sinisa (Siggi) Rakovich is a prominent entrepreneur and the Founder and CEO of Hunch, a marketing technology company that specializes in creative intelligence and data-driven solutions for social commerce marketing. Based in New York City, Rakovich has played a pivotal role in establishing Hunch as a leader in automating creative production and media buying processes, which enables marketers to focus on growth and operational efficiencies.124
Background and Education
Rakovich has a solid educational foundation, having studied at California State University, Fullerton, where he earned a degree in Information Systems Decision Science. He also attended Stanford University, where he engaged with advanced concepts in Virtual Design and Construction as part of the CIFE program.145
Career Highlights
- Hunch (2016 - Present): Rakovich co-founded Hunch alongside Igor Simovic and others, aiming to address the challenges faced by marketers in the rapidly evolving digital landscape. The company has automated over a billion creatives for numerous global brands, including Qatar Airways and Bavaria Automotive.236
- Building Explorer, Inc. (2005 - 2010): Prior to Hunch, he founded Building Explorer, which was acquired by PFB Invest. This experience provided him with valuable insights into scaling businesses and navigating the tech industry.34
Vision for Hunch
Under Rakovich's leadership, Hunch has focused on harnessing AI to enhance creative workflows and improve media buying efficiency. The platform's unique approach combines data-driven insights with automation, which has attracted a diverse clientele across various markets globally.37 Rakovich emphasizes the importance of understanding customer needs, allowing Hunch to adapt its offerings accordingly and drive continuous growth.35
Personal Insights
Rakovich is known for his commitment to fostering an innovative work environment at Hunch, where creativity and technology converge. He often discusses the evolving nature of creativity in marketing, particularly in the context of AI advancements and the attention economy.57 As a serial entrepreneur with multiple successful exits, he remains dedicated to building sustainable infrastructures for tech entrepreneurs in Eastern Europe and beyond.7
Overall, Sinisa (Siggi) Rakovich stands out as a visionary leader in the marketing technology space, driving significant advancements through Hunch's innovative solutions.


