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Siobhan Hanbury-Aggs
Individual Giving Manager at The Heart Research Institute (HRI)
Professional Background
Siobhan Hanbury-Aggs is a highly experienced professional, specializing in donor development and retention marketing across various channels, including direct mail, online, email, mobile marketing, advertising, and telemarketing. With a robust career path that spans not only the non-profit sector but also the corporate world, Siobhan has shown a proven ability to enhance fundraising strategies and improve donor engagement.
Currently, Siobhan serves as the Individual Giving Manager at The Heart Research Institute (HRI), a position in which she continues to demonstrate her commitment to driving donor development initiatives. Her leadership in this role has allowed her to implement effective strategies that have significantly boosted regular giving and enhanced donor retention.
Before taking on the responsibilities of Individual Giving Manager, Siobhan held the title of Head of Regular Giving at HRI, further illustrating her deep-rooted dedication to championing health-related research through successful fundraising campaigns. Her extensive knowledge of marketing best practices, combined with a strategic mindset, has equipped Siobhan to execute enduring campaigns that speak directly to the values and motivations of donors.
Education and Achievements
Siobhan's academic credentials are impressive, having pursued a Master of Arts (MA) in International/Global Studies at the prestigious University of Sydney. This educational background has undoubtedly enriched her understanding of the global landscape and equipped her with critical thinking skills that she applies in her professional pursuits.
Earlier in her academic journey, Siobhan earned a Bachelor of Arts (BA) degree in History and Philosophy of Science from the University of Leeds. This unique combination of studies has provided her with a strong analytical foundation, allowing her to develop innovative solutions within the realms of donor development and marketing.
Career Journey
Siobhan's career trajectory includes several notable roles beyond her current position at HRI. She began her journey in the non-profit sector as the Donor Development Manager at the Australian Red Cross, where she played a pivotal role in enhancing donor relationships and driving fundraising success. Her tenure at the Red Cross laid the groundwork for her future endeavors in donor engagement.
Transitioning into the corporate sector, Siobhan held critical positions such as Partner Marketing Manager for Credit Cards at Westpac, where she was responsible for crafting targeted marketing campaigns that increased brand loyalty and customer retention.
Additionally, Siobhan served as the Business Upgrades Marketing Campaign Manager (Retention) at 3 Mobile, where she successfully developed and executed retention strategies to maintain customer satisfaction and loyalty. Her experiences included managing lifecycle and experience marketing initiatives, showcasing her ability to blend creativity with analytical skills to drive results.
Achievements
Throughout her career, Siobhan has consistently distinguished herself as a dynamic force in donor development and marketing. Her multifaceted expertise in various aspects of marketing has helped organizations achieve greater successes in fundraising. Various campaigns she has spearheaded have not only enhanced donor retention but also significantly increased the influx of new donors, demonstrating her adeptness in creating compelling narratives that resonate with audiences.
Siobhan's strategic approach towards retention marketing in both the non-profit and corporate sectors positions her as a leader in her field. She is known for her collaborative mindset, working closely with diverse teams to design and implement strategies that lead to measurable successes.
In addition to her professional endeavors, her ongoing pursuit of knowledge through advanced studies reflects her commitment to growth and adaptation in an ever-changing landscape. Siobhan represents a quintessential example of a dedicated marketing professional whose contributions continue to impact the health research sector positively.
