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Sivaram Kanthimathinathan

Head of Marketing at Tredence Inc.

Sivaram Kanthimathinathan is the Head of Marketing at Tredence Inc., a company specializing in AI engineering and analytics based in Bengaluru, Karnataka, India. He has been in this role since February 2021, where he focuses on helping B2B companies generate revenue through innovative marketing strategies and brand resilience.1

Professional Background

Sivaram has extensive experience in marketing, particularly in demand generation and brand marketing. His career highlights include:

  • Growth Hacking: He leverages influencer ecosystems to drive demand and revenue, implementing data-driven campaigns and account-based marketing strategies.
  • Communication: He specializes in simplifying complex IT concepts for various audiences, including enterprises and startups, through effective storytelling and content creation.
  • Experiential Marketing: He enables companies to create engaging brand narratives using augmented reality (AR) and virtual reality (VR) technologies.1

Previous Positions

Before joining Tredence, Sivaram held several significant roles:

  • Head of Demand Marketing at ThoughtWorks India (September 2020 - February 2021)
  • Strategic Marketing Lead at ThoughtWorks (April 2019 - September 2020)
  • Head of Strategic Marketing and Analyst Relations at CSS Corp (March 2017 - April 2019) where he was instrumental in positioning the company as a market challenger.1

Education

Sivaram holds a Bachelor’s degree in Mechanical Engineering from Sri Ramakrishna Engineering College and an MBA with a focus on Marketing and Systems from Rajagiri School of Management.1

His LinkedIn profile reflects his commitment to driving impactful marketing strategies that align with business goals, showcasing a blend of technical knowledge and creative marketing skills.23

Related Questions

What are Sivaram Kanthimathinathan's key achievements at Tredence Inc?
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Can you provide examples of Sivaram Kanthimathinathan's work in brand marketing?
How does Sivaram Kanthimathinathan incorporate AR/VR in his marketing campaigns?
Sivaram Kanthimathinathan
Sivaram Kanthimathinathan, photo 1
Sivaram Kanthimathinathan, photo 2
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Location

Bengaluru, Karnataka, India