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Sylvia Xie

Strategy, Marketing & Analytics Leader in Consumer Tech - INSEAD Women in Business U.S. Lead

Sylvia Xie Harboun is currently the Head of Product Marketing (Marketplace Product) at Walmart, a position she has held since June 2024.1 She is a content and commerce innovator with a diverse background spanning premium to mass retail, consulting to in-house roles, and experience across markets in the US, Europe, and China.1

With 13 years of experience in marketing and strategy leadership, Sylvia has successfully launched and scaled products, initiatives, and teams in global organizations. She has worked with renowned brands such as LVMH, Walmart, Procter & Gamble, Ogilvy, Farfetch, and IBM.1

Sylvia is known for her ability to:

  • Bring clarity to ambiguous challenges
  • Collaborate with both technical and non-technical teams
  • Provide a global leadership perspective, having worked across 50+ markets

Her educational background includes:

  • MBA from INSEAD
  • B.S. in Marketing and Psychology from Indiana University's Kelley School of Business
  • M.S. in Marketing Analytics from New York University (Magna Cum Laude)
  • Partial MBA from Columbia Business School

Outside of work, Sylvia is a frequent speaker at international conferences and is committed to mentoring diverse teams and championing causes for women and girls. She also engages in purpose-driven filmmaking, having written, directed, and edited short films with UCLA for racial and gender equality causes.1

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Sylvia Xie
Sylvia Xie, photo 1
Sylvia Xie, photo 2
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Location

San Francisco Bay Area