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Skye Snayd

Co-Founder & CEO of Skyeline | Make the first move.

Skye Snayd is the Co-Founder and CEO of Skyeline Consulting, a position he has held since June 2022. Based in Salt Lake City, Utah, he has a strong background in sales and leadership, particularly in the SaaS (Software as a Service) sector. Prior to establishing Skyeline Consulting, Snayd co-founded Vanguard Prospecting, where he served as CEO from July 2020 to June 2022, focusing on sales system implementation for clients.

Professional Background

  • Skyeline Consulting: Co-Founder & CEO (June 2022 - Present)
  • Vanguard Prospecting: Co-Founder & CEO (July 2020 - June 2022)
  • FullFunnel: Held various roles including Account Director and Sales Analyst from 2018 to 2020.
  • Army National Guard: Served as an Executive Officer and Platoon Leader from 2016 to 2022.

Education

Snayd earned a Bachelor of Science (B.S.) in Exercise Physiology from Florida State University. He also attended Mercersburg Academy, which indicates a strong educational background.

Skills and Expertise

Skye is recognized for his enthusiasm and passion in sales, particularly within SaaS environments. His experience spans multiple facets of sales and leadership, making him well-equipped to guide organizations in optimizing their sales strategies.

Overall, Skye Snayd's career reflects a blend of military discipline and entrepreneurial spirit, contributing to his effectiveness as a leader in the consulting industry.

Highlights

May 22 · linkedin

This campaign generated 1 positive reply for every 18 leads enrolled into the campaign

And the average email (including personalization) contained only 32 words

It’s interesting because when it comes to passwords, fine wine or vacation time

Longer is typically better

But, when it comes to cold outreach, that’s not always the case

Our data, right now, suggest that shorter is typically better

I’m sure there are outliers and I’m sure there are people reading this right now with long emails that are crushing it

This is just what is working for our clients so take it with a grain of salt:

Our emails between 35-85 words get the highest replies

And some of our top performers include 0 “personalization”

Short and concise copy + careful segmentation + a strong offer

Are the components you need to knock it out of the park

Here is a simple framework you can model:


Hey {{firstname}},

{{Relevant Icebreaker}}: Tell the reader why you are reaching out to them in specific. It works best if your icebreaker clearly connects with your offer and is not just a random personalized line

{{Offer}}: Explain your offer/ lead magnet

{{Call to action}}: Ask if your prospect wants to discuss/ receive your lead magnet


We used this exact framework for the campaign featured in the image below

We pitched a lead magnet that demonstrated the value of the product

No “selling” happened in the email, only offering the lead magnet

When the lead asked for the lead magnet, we attempted to call the lead within 5 minutes

And if no answer, we sent an email with the lead magnet and further clarification on how the product would help them solve a problem we know they’re experiencing

Curious, what length email are you seeing work best right now?

This campaign generated 1 positive reply for every 18 leads enrolled into the campaign

And the aver
Sep 13 · linkedin

I may never write a cold email again

I automated the entire process

From conducting research to generating a complete personalized email

Here are the steps:

1️⃣ Built list of Company LI profiles from SalesNav  2️⃣ Used Clay's chrome extension to pull it into a table 3️⃣ Fed the data into OpenAI to verify the companies fit our criteria 4️⃣ Automated a Google search to find info that indicates a need (only runs for companies that are a fit) 5️⃣ Scraped Google search results scraped and fed it into OpenAI to summarize 6️⃣ Found contact information for relevant titles using a waterfall enrichment with Apollo.io, Findymail, Datagma, Hunter.io 7️⃣ Validated emails using NeverBounce & DeBounce 8️⃣ Generated fully personalized emails for each prospect based on their role within the company and the Google results (only runs for valid emails)

Overview video is below

Full detailed video with research prompts, google search, and email writing prompts is too long for LinkedIn

(Stealing from Jordan Crawford for this one) Comment your favorite ice cream below and I’ll send you the full video

Related Questions

What inspired Skye Snayd to start Skyeline Consulting?
How did Skye Snayd's experience in the Army National Guard influence her career?
What are some key strategies Skye Snayd uses for successful SaaS sales?
How did Skye Snayd's role at Vanguard Prospecting differ from her current role at Skyeline Consulting?
What challenges has Skye Snayd faced as a CEO and how did she overcome them?
Skye Snayd
Skye Snayd, photo 1
Skye Snayd, photo 2
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Location

Chicago, Illinois, United States