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Sneha Vaishnavi

Senior Director Product Marketing | Commerce

Sneha Vaishnavi is an experienced marketer with a strong analytical background, focusing on data-driven strategies to enhance customer experience and drive business growth.

With over 18 years of expertise in member engagement, acquisition, paid advertising, conversion optimization, and analytics, Sneha thrives on problem-solving and delivering tangible outcomes.

She excels in fostering relationships with cross-functional teams, particularly in product development, business intelligence, and finance, and is skilled in streamlining processes to bring order to projects while maintaining adaptability.

Sneha is recognized for her ability to visualize the broader organizational goals and empower her 25+ team with a leadership style characterized by humility and empathy.

Her academic background includes a Master of Science in Consumer Sciences from Iowa State University, a B.A. in Merchandise Management from Nottingham Trent University, and certifications in Integrated Marketing from New York University.

Throughout her career, Sneha has held various senior roles in prestigious organizations such as Audible, Vonage, 1800flowers.com, Atlantic Coast Brands, Victoria's Secret, JCPenney, and Lands' End, where she honed her skills in product marketing, e-commerce, online marketing, and merchandising.

Sneha Vaishnavi
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Location

New York City Metropolitan Area