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Soffenny Yap
Cyber Security Sales Professional | Chairman of IOT SIG of CSCIS | AISP Secretary & Exco Lead for PME| SMSCS
Soffenny Yap is a seasoned sales professional currently serving as the Sales Director for Enterprise at Trend Micro, a position she has held since August 2024.14 With a strong background in business development and account management, Yap brings extensive experience to her role.
Professional Background
Education and Expertise: Soffenny Yap holds a BSc in Management and is based in Singapore.2 Her expertise lies in the field of cybersecurity, as evidenced by her involvement with The Centre for Strategic Cyberspace.1
Career Progression: Prior to her current role at Trend Micro, Yap has held several notable positions:
- Security Services Sales Leader at IBM35
- Business Development Director for Government Business at Trend Micro3
Current Role and Responsibilities
As Sales Director for Enterprise at Trend Micro, Yap is likely responsible for:
- Developing and implementing sales strategies for enterprise clients
- Managing key accounts and fostering business relationships
- Overseeing the enterprise sales team
- Contributing to the company's overall growth in the cybersecurity sector
Industry Involvement
Soffenny Yap has demonstrated her commitment to sharing knowledge and inspiring others in the tech industry. She has participated in school talks, particularly for secondary school and pre-university students, discussing topics related to her field of expertise.6
Yap is also active on professional networking platforms, sharing updates about her career and participating in industry events. Her LinkedIn username is soffenny-yap-2b594362, where she maintains a professional presence and shares insights about her work in the cybersecurity and enterprise sales domains.
Highlights
I’m happy to share that I’m starting a new position as Sales Director- Enterprise at Trend Micro!
Meaningful Saturday spent representing AISP at the Skills For Good Festival 2024 organized by SkillsFuture.
Grateful for the opportunity to share insights and skills for those interested in cybersecurity careers.
Looking forward to future PME initiatives and activities that we will be planning. And do join us next time if you're considering a career switch or starting in cyber! #cybersecurity #SkillsForGoodFestival2024 #AiSP #SkillsFuture
