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Sofia Hernandez

Sofia Hernandez is the Global Head of Business Marketing and Commercial Partnerships at TikTok.3 She has over 18 years of experience leading marketing campaigns for Fortune 500 companies such as P&G, J&J, Netflix, and Spotify.12

Career Highlights

  • Joined TikTok in June 2020 as Head of Business Marketing for North America, later promoted to Global Head of Business Marketing in November 2021.3
  • Previously served as Chief Client Officer at Suzy, a consumer insights platform.1
  • Held leadership positions at various agencies including MRY, Leo Burnett, and BBDO Worldwide.3

Achievements and Initiatives

  • Co-founded Black on Black BK, an apparel line dedicated to spreading messages of equality and empowerment.13
  • Recognized as part of the 1% of Latina Executives in Tech.1
  • Advocate for diversity, equity, and inclusion in the tech industry.2
  • Board Member of The One Club for Creativity.3

Sofia's expertise lies in developing innovative marketing strategies that drive culture both on and off the TikTok platform, helping brands tap into the power of the social media app.12

Highlights

Sep 24 · youtube.com
29 - Sofia Hernández / Global Head of Business Marketing, TikTok
29 - Sofia Hernández / Global Head of Business Marketing, TikTok
May 13 · oneclub.org
Sofia Hernandez - The One Club for Creativity
Sofia Hernandez - The One Club for Creativity
Aug 17 · chief.com
Why This TikTok Executive Refuses to 'Pick a Lane' - Chief
Why This TikTok Executive Refuses to 'Pick a Lane' - Chief

Related Questions

What are some of Sofia Hernandez's most notable marketing campaigns?
How did Sofia Hernandez transition from traditional ad agencies to digital and social agencies?
What inspired Sofia Hernandez to pivot to consumer insights platforms?
How does Sofia Hernandez incorporate diversity, equity, and inclusion into her marketing strategies?
What role does Sofia Hernandez's Latinx identity play in her professional career?
Sofia Hernandez
Sofia Hernandez, photo 1
Sofia Hernandez, photo 2
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