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Solly Assa

Real Estate Developer and Managing Principal of Assa Properties

Solly Assa is a prominent New York-based businessman and entrepreneur, known for his long-term commitment to the real estate industry.12 He is the founder and CEO of Assa Properties, a company established in 2000 that specializes in developing and investing in major residential, retail, and commercial properties.13

Career Highlights

  • Founded Assa Properties in 2000, which has since acquired over 3 million square feet of assets across the United States and Mexico.13
  • Developed the 48-story Cassa Hotel and Residences project in New York City, a luxury condominium-hotel combination in Midtown.24
  • Known for identifying and capitalizing on quality investment opportunities in upscale markets.3
  • Focuses on creating unique and exclusive luxury properties, from opulent residences to sleek hotels.3

Business Approach

Solly Assa describes himself as an "opportunistic owner" with a talent for finding the best possible locations for his properties.12 He emphasizes the importance of long-term commitment in real estate, understanding that success doesn't come from short-term buying and selling.12

Notable Projects

  • Cassa NYC and Cassa Times Square: Upscale properties in Manhattan offering a combination of luxury residences and hotel amenities.34
  • Bar Gonzo at Cassa Times Square: A 4,000 square foot restaurant and lounge with an Art Deco, mid-century aesthetic.3
  • Butter at Cassa NYC: An upscale eatery featuring seasonal fare, in collaboration with former Iron Chef Alex Guarnaschelli.3

Solly Assa continues to lead Assa Properties, focusing on expanding the company's portfolio through independent projects and joint ventures.3

Highlights

Oct 10 · therealdeal.com
Assa Properties turns to auction block to sell Midtown penthouse
May 30 · patch.com
Solly Assa on Being a Real Estate Developer and Entrepreneur
Salim Assa Assa | EDUCAUSE Members

Related Questions

What are some of the most notable projects developed by Assa Properties?
How did Solly Assa start his career in real estate?
What strategies does Solly Assa use to find the best locations for his properties?
How has Assa Properties evolved since its founding in 2000?
What challenges has Solly Assa faced in the real estate industry?
Solly Assa
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Location

New York, New York, United States