Suggestions
Solveig Moisan
Head of Marketing and Communication at OpenAirlines
Professional Background
Solveig Moisan boasts a remarkable 14 years of comprehensive experience in advertising, communication, public relations, and design, making her a highly regarded professional in her field. Her career is characterized by a profound passion for art, alongside a robust skill set that spans various disciplines including marketing, branding, and design.
Currently positioned as the Head of Marketing and Communication at OpenAirlines, Solveig plays an instrumental role in the success of the company, which is based in Toulouse, renowned as the cradle of aeronautics and space. OpenAirlines, established in 2006, leverages innovative technologies such as Cloud computing, Artificial Intelligence, and Big Data through its flagship product, SkyBreathe®, an eco-flying solution designed to help airlines optimize their operations by reducing their carbon footprints and enhancing fuel efficiency. Under Solveig's strategic direction, the company has made significant strides in the aviation industry, engaging with a community of over 37 airlines globally, including notable names like Malaysia Airlines and Norwegian. Her role extends beyond mere marketing; it encapsulates a holistic communication strategy that integrates sustainability and corporate social responsibility, which are crucial in today's business landscape.
Before her current role, Solveig honed her abilities as the Communication Manager at OpenAirlines, where she developed and implemented impactful strategies that elevated the brand's profile. Her expertise in public relations, particularly within the aeronautic and innovation sector, has enabled her to position OpenAirlines as a leader in eco-friendly aviation solutions. Additionally, Solveig has held various communication roles in organizations such as DRALAM Technologies, MobiGIS, Compétences Plus, and NAVOCAP, where she managed projects that required an adept understanding of both B2B and B2C communication.
Her diverse experiences also include freelance roles where she worked as a Graphic Designer, showcasing her proficiency in both graphic design and web development. This multifaceted background empowers her to approach projects with a creative lens and an analytical mindset, ensuring that all communication materials resonate with the intended audience while remaining true to the brand's vision.
Education and Achievements
Solveig's educational journey laid the groundwork for her successful career in marketing and communication. She commenced her studies in Art History at Université Toulouse 2 Le Mirail, which instilled a deep appreciation for visual aesthetics and cultural significance in her work. Pursuing further qualifications, she earned her Baccalauréat Lettres/arts at Lycée Gabriel Fauré, which deepened her understanding of the arts.
To refine her design capabilities, Solveig completed her education at the prestigious Ecole nationale supérieure des Beaux-Arts, focusing on graphic arts. This institution has a rich history of fostering artistic talent and provided Solveig with the technical skills essential for her graphic design career. She also pursued professional training in areas such as Multimedia Graphic Design and Web Mastering at AFDAS and AP Formation, respectively, solidifying her technical prowess in digital communications.
Additionally, Solveig obtained a degree in Marketing and Management from ISTEF Toulouse, which equipped her with a solid foundation in business strategies and market analysis. This educational background has proven invaluable as she navigates the intersection of creativity and business acumen throughout her career.
Art remains a significant aspect of Solveig's life beyond her professional endeavors. She is also a dedicated painter, and her artwork can be explored on her dedicated site, www.solveig-moisan-artiste-peintre.fr. This artistic expression not only fuels her creativity but also informs her professional perspective, allowing her to infuse originality into the campaigns she manages.
##Achievements
Throughout her career, Solveig Moisan has achieved several notable accomplishments that underscore her expertise in the fields of communication and marketing. Her contributions have been pivotal in establishing OpenAirlines as a pioneer in sustainable aviation initiatives. The company’s innovative SkyBreathe® platform has been recognized globally, receiving numerous awards for its cutting-edge technology designed to reduce environmental impact in the aviation industry.
Solveig’s leadership in marketing and communication has also contributed to an increase in brand visibility and market penetration for OpenAirlines in the highly competitive aeronautics sector. Her strategic communication plans have fostered strong relationships with key industry stakeholders, enhancing the company's reputation as a trusted partner for airlines seeking to implement sustainable practices.
In her previous communication roles leading teams and initiatives at various organizations, Solveig managed numerous successful marketing campaigns that highlighted technological advancements in transportation and logistics, specifically focusing on transportation systems and geographic information systems (GIS) that streamline operations. These campaigns required an intricate understanding of the markets and effective messaging strategies that appeal to varying audience sectors.
Moreover, her freelance graphic design projects have allowed her to express her creativity while contributing to the branding efforts of numerous clients, reinforcing her reputation as a versatile professional capable of adapting to diverse industry needs.
In conclusion, Solveig Moisan exemplifies the modern communication expert—blending art and science, creativity and strategy, to drive impactful results in the field of advertising, marketing, and corporate responsibility. Her extensive experience, combined with her dedication to sustainability in the aeronautics sector and her genuine passion for art, defines her as a leader poised for continued success. As the market continues to evolve, Solveig remains at the forefront of innovation, championing environmentally responsible practices in her professional duties while also indulging in her artistic pursuits.
tags:[
advertising
communication
public relations
design
marketing
branding
graphic design
web design
social media
sustainability
corporate social responsibility
art
aeronautics
OpenAirlines
SkyBreathe
digital strategy
B2B
B2C
education
Toulouse
creative leadership
