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Sona Martirosian
Director of Ecommerce & Digital Marketing at Rebecca Minkoff
Sona Martirosian is the VP of Ecommerce & Digital Marketing at Rebecca Minkoff.134 She is skilled in digital strategy and tailoring projects to resonate with audiences.1
Experience and Education:
- Rebecca Minkoff: Martirosian has been with Rebecca Minkoff since 2019, starting as Associate Director of Digital Marketing, then Director of Ecommerce & Digital Marketing, and later VP Ecommerce & Digital Marketing.13 She was promoted to Director of Ecommerce & Digital Marketing in July 2020.1 As of May 2020, Sona held the title of Director of E-Commerce and Digital Marketing.2 She currently holds the position of VP Ecommerce & Digital Marketing.13
- Bulletin: Prior to Rebecca Minkoff, Martirosian was the Director of Digital Marketing & Ecommerce at Bulletin from June 2018 to June 2019, where she optimized the ecommerce site and led digital marketing efforts.13
- DL1961 Premium Denim: From July 2017 to June 2018, she was the Ecommerce and Digital Marketing Manager at DL1961 Premium Denim, where she planned and executed digital marketing campaigns.13
- New York Magazine: Martirosian briefly worked as a Social Media Specialist at New York Magazine in 2017.13
- Ketchum: From September 2014 to May 2016, she worked as a Digital Strategist at Ketchum, counseling clients on digital best practices.13
- Freelance: Sona also worked as a freelance Digital Marketing Consultant.13
- Alloy Digital: Earlier in her career, Martirosian was a Social Media Strategist at Alloy Digital from 2010 to 2013.13
- Education: Sona Martirosian holds a Bachelor of Arts in Psychology and a Bachelor of Science in Business Administration with a specialization in Marketing from the University of California, Riverside (2004-2008).3 She also has a Master of Science in Integrated Marketing from New York University (2012-2014).3
Martirosian's work at Rebecca Minkoff involved using personalized text messaging to engage mobile shoppers, resulting in an 80x ROI on their SMS marketing program and over $8 million in revenue.25 She noted that over 80% of Rebecca Minkoff's site traffic came from mobile.2

