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Sona Martirosian

Director of Ecommerce & Digital Marketing at Rebecca Minkoff

Sona Martirosian is the VP of Ecommerce & Digital Marketing at Rebecca Minkoff.134 She is skilled in digital strategy and tailoring projects to resonate with audiences.1

Experience and Education:

  • Rebecca Minkoff: Martirosian has been with Rebecca Minkoff since 2019, starting as Associate Director of Digital Marketing, then Director of Ecommerce & Digital Marketing, and later VP Ecommerce & Digital Marketing.13 She was promoted to Director of Ecommerce & Digital Marketing in July 2020.1 As of May 2020, Sona held the title of Director of E-Commerce and Digital Marketing.2 She currently holds the position of VP Ecommerce & Digital Marketing.13
  • Bulletin: Prior to Rebecca Minkoff, Martirosian was the Director of Digital Marketing & Ecommerce at Bulletin from June 2018 to June 2019, where she optimized the ecommerce site and led digital marketing efforts.13
  • DL1961 Premium Denim: From July 2017 to June 2018, she was the Ecommerce and Digital Marketing Manager at DL1961 Premium Denim, where she planned and executed digital marketing campaigns.13
  • New York Magazine: Martirosian briefly worked as a Social Media Specialist at New York Magazine in 2017.13
  • Ketchum: From September 2014 to May 2016, she worked as a Digital Strategist at Ketchum, counseling clients on digital best practices.13
  • Freelance: Sona also worked as a freelance Digital Marketing Consultant.13
  • Alloy Digital: Earlier in her career, Martirosian was a Social Media Strategist at Alloy Digital from 2010 to 2013.13
  • Education: Sona Martirosian holds a Bachelor of Arts in Psychology and a Bachelor of Science in Business Administration with a specialization in Marketing from the University of California, Riverside (2004-2008).3 She also has a Master of Science in Integrated Marketing from New York University (2012-2014).3

Martirosian's work at Rebecca Minkoff involved using personalized text messaging to engage mobile shoppers, resulting in an 80x ROI on their SMS marketing program and over $8 million in revenue.25 She noted that over 80% of Rebecca Minkoff's site traffic came from mobile.2

Highlights

Nov 9 · theorg.com
Sona Martirosian - VP Ecommerce & Digital Marketing - The Org
Sona Martirosian - VP Ecommerce & Digital Marketing - The Org
Oct 20 · glossy.co
Text messages are Rebecca Minkoff's most effective marketing ...
Text messages are Rebecca Minkoff's most effective marketing ...

Related Questions

What are Sona Martirosian's key achievements at Rebecca Minkoff?
How has Sona Martirosian's digital marketing strategy impacted Rebecca Minkoff's sales?
What specific digital marketing tactics does Sona Martirosian use at Rebecca Minkoff?
How does Sona Martirosian's experience at Bulletin compare to her role at Rebecca Minkoff?
What challenges has Sona Martirosian faced in her role at Rebecca Minkoff?
Sona Martirosian
Sona Martirosian, photo 1
Sona Martirosian, photo 2
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Location

New York, New York