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Sonali Kokra
Vice President - Engagement at LIDO
Professional Background
Sonali Kokra is an accomplished journalist and media consultant based in Mumbai, bringing over 12 years of rich experience in diverse areas of writing. With her expertise spanning feminism, gender rights, sexuality, relationships, Bollywood, and lifestyle, Sonali has established herself as a compelling voice in the media landscape. Her extensive career includes contributions to prestigious national and international publications such as the Hindustan Times, Indian Express, BuzzFeed, Harper's Bazaar, and Elle, underscoring her versatility and ability to engage readers on a variety of topics.
Having served as the Lifestyle Editor at NDTV.com and HuffPost.com, Sonali has consistently displayed her adeptness in content creation and editorial leadership. Her role at NDTV.com allowed her to shape lifestyle narratives that resonate with a broad audience, while her tenure at HuffPost.com involved curating engaging stories that elevated the platform's lifestyle domain. As a Contributing Editor for Harper's Bazaar India, she honed her skills in fashion journalism and managed an editorial team that contributes significantly to the publication's success.
In addition to her editorial positions, Sonali served as the Head of Content & Community at magicpin, where she developed strategies that enhanced community engagement and content relevance for the brand. Her role at McCann Health as Consulting Content Director further exemplifies her capability to blend creativity with strategic content marketing, providing innovative solutions for health communication.
Education and Achievements
Sonali Kokra’s educational foundation laid the groundwork for her expertise in journalism. She holds a Bachelor of Mass Media specializing in Journalism from KC College, which equipped her with essential skills in communication and media ethics. Prior to this, she completed her Secondary School Certificate at The Alexandra Girls English Institution and her Higher Secondary Certificate in Arts at Jai Hind College, both institutions known for their robust academic frameworks fostering creativity and critical thinking.
One of Sonali's notable achievements includes the publication of a coffee table book dedicated to the iconic Shah Rukh Khan. The book was released by Khan himself, marking a significant milestone in her career and further demonstrating her ability to connect with prominent figures in the entertainment industry.
Achievements
Throughout her dynamic career, Sonali Kokra has received recognition for her insightful writing and contributions to media. Her ability to articulate compelling narratives on issues of gender, relationships, and lifestyle has not only engaged readers but also prompted vital discussions on important social topics. From her beginnings as a Sr. Features Writer at Worldwide Media Ltd. (Femina) to her ascension to influential editorial roles, Sonali has consistently demonstrated exceptional storytelling prowess.
Her versatility and understanding of contemporary issues have enabled her to craft pieces that are both informative and engaging. Sonali has built a strong professional network through her extensive work with renowned publications, further enriching her career experience and influence in the media sector.
