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Sonesh Prakash
B2B Marketer - Content Marketing Strategist - Linkedin Marketing Expert - Enterprise Sales Professional - Performance Marketer - Account Based Marketer - SaaS Enthusiast - Digital Marketing Faculty - Thinker - Poet
Professional Background
Sonesh Prakash is a highly accomplished professional in the fields of B2B digital marketing, lead generation, and branding, boasting over 14 years of experience that spans a diverse range of industries including enterprise software, banking, media, and HR solutions. He has built a remarkable career trajectory characterized by his competence in developing effective marketing ecosystems and fostering B2B relationships that drive sales and engagement. As the CEO of CMO Outsourced, he leads initiatives aimed at enhancing digital marketing and branding for B2B companies and educational institutions alike.
His tenure in various high-profile roles, including Chief Marketing Officer at WonderLend Hubs and Enate Ltd., has equipped him with a wealth of experience that enables him to deliver outstanding results in any organization he collaborates with. He has been responsible for not only setting the marketing strategies but also ensuring their seamless execution, leading to significant increases in lead generation and brand awareness.
Throughout his career, Sonesh has worked closely with numerous B2B startups and SMEs. His strategic insights and hands-on approach have resulted in substantial improvements in their marketing functions. He is particularly noted for his ability to set up competent marketing ecosystems from scratch and enable them to achieve operational productivity within an astonishing three-month time frame.
Sonesh has consistently demonstrated his expertise in growing the Marketing Qualified Lead (MQL) funnel, achieving a phenomenal 10X increase in just a matter of months. Additionally, he has spearheaded successful content marketing efforts, leading to a remarkable 7X rise in social media engagement and an 8X increase in relevant website traffic. His expertise in launching strategic go-to-market (GTM) campaigns with business partners has furthered the success of numerous B2B initiatives.
Moreover, his collaborative spirit extends to digital marketing agencies, where he acts as an extended resource to strengthen their B2B value proposition and win clients.
Education and Achievements
Sonesh Prakash's educational background is anchored in solid and relevant academic pursuits. He holds a Master's degree in Management Studies with a focus on Marketing from the esteemed N. L. Dalmia Institute of Management Studies and Research. His knowledge in Computer Science, acquired through his Bachelor of Science (B.Sc.) at JAI HIND COLLEGE in Mumbai, adds a technical edge to his marketing acumen, enabling him to blend strategy with innovation effectively.
Additionally, Sonesh has expanded his linguistic capabilities by studying Basic Spanish at Instituto Hispania, which further enhances his versatility in the global market, allowing him to connect with a diverse range of audiences and stakeholders.
Sonesh has also played significant roles in educational institutions, contributing as a mentor at upGrad, where he has guided future marketers and professionals by sharing his wealth of knowledge and experience. His work at IIDE and Digiperform demonstrates his commitment to not only marketing but also fostering the next generation of talent in the industry. From counseling students on career paths to mentoring them through practical experiences, Sonesh has positively impacted thousands of students over recent years.
Achievements
Some notable achievements in Sonesh’s career include:
- Creation of Marketing Ecosystems: Successfully established effective marketing ecosystems for numerous organizations from the ground up, ensuring they became productive in under three months.
- Lead Generation Success: Boosted the Marketing Qualified Lead funnel by 10X over a short time frame, showcasing his exceptional skills in lead generation and marketing strategy.
- Social Media Engagement: Spearheaded initiatives that resulted in social media engagement increasing by an impressive 7X, thus bolstering brand visibility and interaction.
- Website Traffic Growth: Achieved an 8X increase in relevant traffic to various B2B websites, demonstrating his proficiency in digital marketing strategies.
- Strategic GTM Campaigns: Launched and managed successful go-to-market campaigns in conjunction with strategic business partners, driving business growth and market presence.
Sonesh Prakash continues to position himself as a thought leader in the realm of B2B digital marketing, lead generation, and branding. His hands-on experience, coupled with a strong educational foundation, enables him to navigate the complexities of modern marketing with ease. Journeying through various roles and responsibilities, he has consistently delivered high-quality results, making him a sought-after expert in the industry.
Highlights
How do you navigate the challenge of behavioral change in B2B Marketing?
Recently, I was approached by an innovative B2B startup facing a common yet critical challenge: their product demands a significant behavioral shift from their prospective customers.
We all know that driving such change is no easy feat!
In my experience, the key lies in a blend of empathy, education, and strategic engagement:
- Empathy: Understanding the customer's current workflow and pain points. What are the deep-rooted habits that our product seeks to change?
For eg, Slack initially understood that employees were overwhelmed by emails. They focused on understanding the nuances of workplace communication and created a product that felt intuitive and addressed these specific pain points, thereby easing the transition from email to instant messaging.
- Education: Crafting content that clearly communicates the benefits and value of the new approach. How can we make the transition appear not just beneficial but essential?
For eg: HubSpot invested heavily in educational content through their HubSpot Academy. By offering free certifications, webinars, and extensive resources, they helped marketers understand the value of inbound marketing, driving a shift from traditional marketing methods
-Engagement: Building a community around the product with early adopters and advocates. How can we leverage these voices to reduce inertia and build trust?
For eg: Dropbox utilized a referral program that turned users into advocates. Early adopters were given additional storage space for referring others, creating a community-driven growth model that encouraged users to spread the word and validate the product.
I invite fellow B2B marketers to share their thoughts on how they have successfully tackled the challenge of inducing behavioral change and overcoming customer inertia.
Please comment with your views on this post.
#b2bmarketing #b2bsaas #b2bmarketingstrategy #b2bsalesstrategy #b2bgrowth #b2bsales #customerengagement #behavioralchange
On World Book Day, I would like to make a confession 🙂
After my immediate family, my longest standing relationship has been with my Amazon Kindle.
My Amazon Kindle has nearly 1000 ebooks and has been my faithful companion since the past 10 years
I read a lot of non fiction - mostly psychology, self-help, business, and biography. I have started reading selected fiction as well.
I scan Goodreads at least 3-4 times a week to check for suggestions and reviews.
Some of the best books I have read this year are as follows
The 5 Resets by Aditi Nerurkar, MD, MPH Be Useful by Arnold Schwarzenegger Rental Person who does Nothing by Shoji Morimoto Before the Coffee Gets Cold by Toshikazu Kawaguchi Same as Ever by Morgan Housel Feel-good Productivity by Ali Abdaal The Gita for Children by roopa pai Dopamine Nation by Anna Lembke Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin The Storied life of A.J. Fikry by Gabrielle Zevin
Attending silent book reading meetups in my home city of Mumbai is one of the best activities I have started this year
There are at least 11 chapters of silent book reading meetups across Mumbai - most of which have started in 2023.
Avid readers like Abhimanyu Lodha and Diya Sengupta run some of the most active meetups in Bandra and Juhu respectively
The members meet in public parks and read silently for a couple of hours before breaking away for discussions around the books they are reading.
I got acquainted with some really great books and made some lifelong friends along the way.
Books have the power to change you for the better and people who read books can become the best of friends.
May you find your book this year 🙂
#worldbookday
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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