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Sonia Davenport
Director of Category Leadership
Sonia Davenport is an accomplished executive leader with over 25 years of experience in the alcoholic beverage industry.
Her expertise lies in category management, consumer insights, and market research, where she has shown a knack for driving transformative growth and fostering collaborative relationships.
Sonia is skilled at leveraging data analytics and consumer insights to make strategic decisions and achieve tangible results.
She has a proven track record of translating market trends into actionable business opportunities, leading innovation, and guiding cross-functional teams to success.
Known for her thought leadership, influencing, and negotiating abilities, Sonia focuses on initiating organizational change and delivering significant business impact.
She has led category management processes at national levels, offering strategic guidance to cross-functional teams and excelling at identifying market trends and consumer insights to propel business growth.
Sonia is credited with conceptualizing, developing, and launching innovative programs that have expanded market share and boosted revenue.
Her ability to apply business and marketing principles to successfully navigate complex, cross-functional projects is commendable.
As a leader, Sonia has a strong track record of driving strategy from inception to execution, meeting objectives, and motivating teams to perform exceptionally in dynamic environments.
Sonia studied Bachelor of Business Administration (BBA) with a focus on Marketing at the University of the Incarnate Word.
She has held various roles at Republic National Distributing Company, including Director of Category Services, Consumer Insights Division Manager, Consumer Insights Analyst, Business Development Division Manager, and Category Manager.
Highlights
🚀 Elevate your career with #RNDC! 🌐 Exciting opportunity for a Category Consultant to drive strategic growth. Dive into market trends, collaborate with stakeholders, and optimize product mix for success. Join a team where professionalism meets innovation! 📊💼
Key Responsibilities: 🔍 Conduct in-depth market analysis 🛍 Curate a strategic product assortment 🤝 Foster strong supplier and vendor partnerships 📈 Optimize sales through data-driven decisions
Qualifications: 🎓 Bachelor's degree preferred 🍷 4+ years experience in alcoholic beverage wholesale or supplier management 📊 Proficient in Nielsen/NIQ, IRI/Circana, SipSource 💻 Skills in PowerBI, SQL, MS Excel, and Powerpoint
Ready to make a meaningful impact? 🌐 Apply now and be part of our growth journey! #CategoryManager #CareerOpportunity #JoinOurTeam 🌟
