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Sonja Kristiansen

Chief Business Officer at TripleLift

Sonja Kristiansen is a seasoned commercial leader with over 16 years of extensive experience in media and technology, excelling in business development, operations, and team management.

With a strong 'bias for action,' Sonja has honed her skills through various prestigious programs and recognitions, such as graduating from Vista Equity Partners' High Potential Leadership Program and being voted MVP of the same program in 2022.

Her expertise and leadership have been recognized by industry publications, including AdExchanger, where she was named one of the Top Women in Media + Ad Tech in 2022, and by Business Insider, which listed her as a Star to Know in their 21 Hottest Adtech Companies in 2021.

Sonja Kristiansen's successful track record includes winning the TripleLift Founder's Grant in 2018, showcasing her exceptional abilities in the industry.

Sonja's educational background includes studying Marketing at the British Columbia Institute of Technology and Psychology at the University of Victoria, providing her with a well-rounded understanding of consumer behavior and business strategies.

Throughout her career, Sonja has held key positions in reputable organizations, such as Chief Business Officer, SVP of Global Platform Partnerships, VP of Global Platform Partnerships, Senior Director of Global Platform Partnerships, and Director of Business Development at TripleLift.

Prior to her roles at TripleLift, Sonja Kristiansen had notable positions as Head of Partner Development at HYP3R, Head of Publisher Development at Virool, Investor at Blo Blow Dry Bar, and Program Manager for Web & New Media at Canucks Sports & Entertainment.

Sonja Kristiansen's strong leadership skills, business acumen, and strategic mindset have propelled her to the forefront of the media and technology industry, making her a reputable figure in the field.

Highlights

May 15 · linkedin

Today marks a moment in TripleLift history as we officially break into the Retail Media space — unveiling a new suite of Adaptive Commerce Solutions, making TripleLift the first SSP to power Amazon's Native Responsive eCommerce format.

Thanks to the hard work of many brilliant TripleLifters, this integration, powered by our industry-leading creative technology, marks the next step in our partnership with Amazon.

Check out our blog to learn more:

Aug 22 · linkedin

Thank you to The Vancouver Sun for perfectly capturing the essence of my Dad.

Sonja Kristiansen
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Location

San Francisco Bay Area