Suggestions
Sonsoles Gonzalez
CEO | Board Director | LCDA Member | Iconic Brand Transformation | Consumer Packaged Goods | Portfolio Strategy | Digital Marketing | M&A
Sonsoles Gonzalez is a seasoned global C-Level CPG Executive, CEO, and Board Member with over 25 years of experience in the industry.
She has a strong background in Operations and P&L management, having led billion-dollar growth for renowned beauty, body, and hair brands at Procter & Gamble and L'Oreal.
Known for her expertise in driving brand innovations, expanding global markets, and turning around underperforming brands across various regions including Latin America, US, Canada, EMEA, and Asia.
Sonsoles is the CEO of Better Not Younger, a brand dedicated to catering to the beauty needs of women aged 40 and above, leveraging digital marketing strategies to establish a strong presence.
Her extensive experience ranges from startup ventures to managing multibillion-dollar companies, providing invaluable insights for boards looking to revitalize legacy brands or expand internationally.
She has a track record of significant achievements such as spearheading the growth of global brands like Pantene and Herbal Essence, and driving sales to new heights.
Sonsoles Gonzalez holds a Bachelor of Business Administration degree from the Questrom School of Business at Boston University.
Formerly associated with reputable organizations like L'Oreal Spain and Procter & Gamble, she has held various leadership roles in consumer products, beauty, and hair care categories.
Highlights
Thanks NewBeauty for recognizing Better Not Younger as one NB100 winner. "These brands, all launched in 2018 or later, are showcasing groundbreaking products, revolutionary formulations and visionary approaches that we believe will define the future of beauty".
So proud to have been a mentor at the Ulta Beauty Muse Accelerator program and to have had the opportunity to mentor the amazingly smart and creative Ana Núñez from Vida Bars. Kudos to Ulta Beauty for investing in founders when they most need the help and insights from experts in the industry. Thanks to this effort, their dreams and passions will help shape the future of the beauty industry in the years to come. Better Not Younger
