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Sophia Lai

Head Of New Business, Indonesia & Malaysia at Google

Sophia Lai is a seasoned media tech professional with extensive experience in sales, operations, marketing, and product strategy across multiple industries. She has worked in various roles at Google and Groupon.

As the Head of New Business for Indonesia, Philippines, Malaysia, and Thailand at Google from July 2016 to July 2021, Sophia directed the go-to-market strategy for these regions. Her responsibilities included activating and onboarding new advertisers through market opportunity sizing, strategic positioning, pricing, and services for the acquisition sales team. She also motivated and coached team members to drive innovation and inspire new advertisers to embrace Google's digital solutions.12

Sophia has held other significant positions at Google as well:

  • APAC Product Go-To-Market Lead (July 2021 – October 2023): Led APAC product go-to-market strategies for monetization products like Ad Manager and AdMob.1
  • Global Product Go-To-Market Lead (October 2023 – Present): Currently leads global product go-to-market efforts.1

Her LinkedIn profile is accessible under the username sophia-lai-b5237b1a.1

Highlights

Apr 14 · worldbank.org
Participant List
Jul 26 · mfa.gov.sg
DIPLOMATIC & CONSULAR LIST
Speakers & Guests AmCham Smart City Summit 2018
May 22 · en.wikipedia.org
Chiang Mai

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Sophia Lai
Sophia Lai, photo 1
Sophia Lai, photo 2
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Location

Singapore