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Sophie Abrahamsson

"Stepped Out, Back Soon!"

Sophie Abrahamsson is a seasoned professional with over 15 years of international experience at the nexus of retail and technology, specializing in Go-To-Market strategies, brand development, and mentoring.

She has a rich history of leadership roles in prominent organizations such as the H&M group, & Other Stories, Nomination Italy, LUISAVIAROMA, and Bambuser, where she spearheaded digital marketing, e-commerce endeavors, procurements, and events.

At Bambuser, a cutting-edge video commerce SaaS platform, Sophie played a pivotal role in the early global expansion and Go-To-Market strategies, establishing strategic partnerships with industry giants like Saks Fifth Avenue, QVC, Bloomingdale's, and Shiseido, which led to Bambuser receiving the prestigious LVMH Innovation Award in 2021.

Sophie Abrahamsson's expertise and insights have garnered significant media recognition, with features in renowned publications like Vogue Business, WWD, Fortune, Nikkei, and Harpers Bazaar Korea. She is also a sought-after speaker at major events including Viva Technology, AdTech Tokyo, eTail, and Salesforce Connections.

Her educational background includes a Bachelor's degree in Communication and Media Studies from the Università degli Studi di Firenze and a diploma in Business and Management from the International Baccalaureate.

Throughout her career, Sophie has held key positions such as President of Americas, Chief Commercial Officer, and Digital Strategy and Procurement roles at Bambuser. Additionally, she has contributed her expertise to global brands like H&M, & Other Stories, Nomination srl, and LUISAVIAROMA.COM.

Sophie Abrahamsson's professional journey encompasses a wealth of experiences in driving digital transformation, fostering partnerships, and shaping impactful go-to-market strategies for leading retail and technology enterprises.

Highlights

Mar 30 · Adweek
Saks Live Sales Look to Fashion's Past to Secure Its Future - Adweek
Saks Live Sales Look to Fashion's Past to Secure Its Future - Adweek
Jan 25 · GlobeNewswire
Windsor Fashions Partners with State-of-the-Art Live Video ... - GlobeNewswire
Windsor Fashions Partners with State-of-the-Art Live Video ... - GlobeNewswire
Sophie Abrahamsson
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Location

New York, New York, United States