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Sophie Abrahamsson

"Stepped Out, Back Soon!"

Sophie Abrahamsson is a seasoned professional with over 15 years of international experience at the nexus of retail and technology, specializing in Go-To-Market strategies, brand development, and mentoring.

She has a rich history of leadership roles in prominent organizations such as the H&M group, & Other Stories, Nomination Italy, LUISAVIAROMA, and Bambuser, where she spearheaded digital marketing, e-commerce endeavors, procurements, and events.

At Bambuser, a cutting-edge video commerce SaaS platform, Sophie played a pivotal role in the early global expansion and Go-To-Market strategies, establishing strategic partnerships with industry giants like Saks Fifth Avenue, QVC, Bloomingdale's, and Shiseido, which led to Bambuser receiving the prestigious LVMH Innovation Award in 2021.

Sophie Abrahamsson's expertise and insights have garnered significant media recognition, with features in renowned publications like Vogue Business, WWD, Fortune, Nikkei, and Harpers Bazaar Korea. She is also a sought-after speaker at major events including Viva Technology, AdTech Tokyo, eTail, and Salesforce Connections.

Her educational background includes a Bachelor's degree in Communication and Media Studies from the Università degli Studi di Firenze and a diploma in Business and Management from the International Baccalaureate.

Throughout her career, Sophie has held key positions such as President of Americas, Chief Commercial Officer, and Digital Strategy and Procurement roles at Bambuser. Additionally, she has contributed her expertise to global brands like H&M, & Other Stories, Nomination srl, and LUISAVIAROMA.COM.

Sophie Abrahamsson's professional journey encompasses a wealth of experiences in driving digital transformation, fostering partnerships, and shaping impactful go-to-market strategies for leading retail and technology enterprises.

Highlights

Aug 20 · linkedin

"Stepped Out, Back Soon!"

I left Bambuser before summer to simply breathe for a while. I am grateful for some of the craziest and most inspiring moments of my career. It’s been an invaluable crash course as I pivoted from fashion into tech - together with many of the brightest people I know!

Aug 5 · linkedin

Food for thought! 💡 “The next generation of AI-driven marketing might be like scaling up a massive team and having millions or even billions of one-on-one conversations. Perhaps you still want some form of broadcast marketing to help build brand and provide air cover for your sales team, so that there's trust. Or maybe it doesn't matter.”

Sophie Abrahamsson
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Location

New York, New York, United States