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Sophie Lacour

DG ADVANCED TOURISM Expertise Conférence Formation en Innovation Robotique IA - CES TOURISME IFTM - Dr Sc Communication

Sophie Lacour is a prominent figure in the field of tourism innovation, serving as the Directrice Générale and founder of Advanced Tourism, a research firm dedicated to exploring and implementing innovative solutions within the travel industry. She holds a PhD in information and communication science and has extensive experience as a consultant, lecturer, and expert trainer in tourism and service sectors.13

Professional Background

  • Founder of Advanced Tourism: Lacour established this firm to focus on the intersection of technology and tourism, aiming to help organizations adapt to rapid technological changes and identify new business opportunities.23
  • Researcher and Speaker: She is actively involved in research related to the future of tourism, including how new technologies can enhance customer experiences. Lacour has also been a speaker at various conferences, including representing French tourism at CES 2019 in Las Vegas.12
  • Collaborations: Lacour has worked with notable organizations and events, such as the IFTM Top Resa's Innovation Village, where her expertise in innovation has been pivotal in showcasing new technologies tailored for the tourism sector.12

Contributions to Tourism

Lacour emphasizes the importance of emotional engagement in tourism experiences. She believes that understanding customer desires and emerging trends is crucial for developing effective strategies in the industry. Her work often involves adapting innovations from other sectors to meet the specific needs of tourism.123

Philosophy

Her guiding principle is that "innovation is not about having a new idea; it's about stopping having an old idea," reflecting her commitment to forward-thinking approaches in tourism development.3

Through her leadership at Advanced Tourism, Sophie Lacour continues to influence how technology shapes the future of travel, making her a key player in this evolving landscape.

Highlights

Sophie Lacour - Advanced Tourism
Sophie Lacour - Advanced Tourism

Related Questions

What are some of the most innovative projects Sophie Lacour has worked on?
How does Sophie Lacour's background in information and communication science influence her approach to tourism innovation?
What specific challenges does Sophie Lacour aim to address through her work at Advanced Tourism?
Can you provide examples of how Sophie Lacour has adapted innovations from other sectors to the tourism industry?
What are some of the key takeaways from Sophie Lacour's lectures on tourism of the future?
Sophie Lacour
Sophie Lacour, photo 1
Sophie Lacour, photo 2
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Location

France