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Soundhariya Viswanathan
Marcomm | CIM-MCIM
Professional Background
Soundhariya Viswanathan is an exemplary professional who currently holds the position of Chief Marketing Officer (CMO) at GoFloaters India. With a solid background firmly established in Public Relations and Communications, Soundhariya embodies a winning combination of pragmatic problem-solving and creative thinking. Leading the marketing efforts at GoFloaters, a visionary Hybrid Workspace Platform (HWP), Soundhariya plays a significant role in redefining the future of work, taking the company from just 4 locations to an impressive 40+ centers across India. This expansion is a testament to her innovative strategies and dynamic leadership style, which focuses on growth, innovation, and delivering impactful campaigns that drive meaningful change.
Currently working remotely from the UK, she manages a small but mighty team responsible for all aspects of marketing, including brand management, product marketing, demand generation, inbound marketing, lifecycle marketing, customer success, operations, and analytics. Having donned many hats throughout her career, Soundhariya understands the importance of strategic planning and is deeply committed to her team's welfare, showcasing her dedication to leadership and human resource management.
Prior to her role at GoFloaters, Soundhariya gained invaluable experience in various catalyst roles at prominent Public Relations and Marketing agencies, where she honed her skills in integrated communications, client servicing, business development, vendor relationships, and operational management. With over 14 years of experience in the marketing domain, she has evolved into a versatile and multifaceted professional capable of adapting to diverse verticals and industries within the marketing umbrella.
Education and Achievements
Soundhariya's academic background further enhances her professional expertise. She holds a Master’s degree in Public Relations from the esteemed M O P Vaishnav College for Women, where she cultivated her foundation in strategic communications. Additionally, she earned a Bachelor’s degree in Sociology from the same institution, granting her unique insights into consumer behavior and societal trends that inform her marketing efforts. Throughout her educational journey, Soundhariya also developed strong leadership skills, as evidenced by her achievements as a standout cadet in the National Cadet Corps.
Her experience encompasses a wide array of marketing functions—from managing a small team of four to leading a substantial workforce of over 20 individuals. She has successfully navigated through all stages of a project lifecycle, whether it be through developing comprehensive media relations, fostering community engagement, launching influencer marketing campaigns, or executing experimental marketing and trade activations. Moreover, her adaptability and eagerness to learn have continuously fueled her passion for growth and development in her profession.
Soundhariya is also active beyond her primary role. She hosts a YouTube channel named "SoundPeg" and runs an audio podcast titled "Remote Chatter," where she shares insights, knowledge, and experiences related to remotely working in various fields, showcasing her commitment towards community engagement and digital storytelling.
During her leisure time, Soundhariya enjoys indulging in culinary pursuits and watching her favorite series on OTT platforms, allowing her to unwind and explore her creative side. Overall, she is dedicated not just to her work, but also to her personal growth and the well-being of her colleagues, establishing a balance between her professional aspirations and life outside of work.
Key Skills
In the evolving landscape of marketing, Soundhariya possesses an impressive array of skills that have been honed over her distinguished career. Her core competencies include:
- Common Sense: An innate ability to make sensible decisions based on practical understanding.
- Proactive Mindset: A forward-thinking approach that emphasizes taking initiative and embracing opportunities.
- Multi-Channel Marketing Communications: Expertise in executing cohesive marketing strategies across multiple platforms.
- Strategic and Analytical Thinking: A keen aptitude for devising strategies that are both data-driven and results-oriented.
- Customer Experience: Strong focus on enhancing the customer journey through empathy-driven insights.
- People Management and Talent Mentorship: Committed to cultivating a nurturing environment that promotes talent development and team collaboration.
These qualities ensure that Soundhariya remains a valuable asset to any organization in the marketing realm, as demonstrated by her impactful contributions to her current and previous roles.
In conclusion, Soundhariya Viswanathan stands out as an exceptional leader within the marketing field, demonstrating a unique blend of creativity, strategy, and humanity. With a wealth of experience across diverse sectors and a passion for growth, she continues to push boundaries and redefine expectations in marketing and communications.
tags':['CMO','Public Relations','Marketing Leadership','Hybrid Workspace','Content Creation','Campaign Strategy','Growth Marketing','Brand Management','Digital Marketing','Influencer Marketing','Community Building','People Management','Customer Experience','Strategic Thinking','Podcast Host','YouTube Creator'],
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