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Soundhariya Viswanathan

Marcomm | CIM-MCIM

Professional Background

Soundhariya Viswanathan is an exemplary professional who currently holds the position of Chief Marketing Officer (CMO) at GoFloaters India. With a solid background firmly established in Public Relations and Communications, Soundhariya embodies a winning combination of pragmatic problem-solving and creative thinking. Leading the marketing efforts at GoFloaters, a visionary Hybrid Workspace Platform (HWP), Soundhariya plays a significant role in redefining the future of work, taking the company from just 4 locations to an impressive 40+ centers across India. This expansion is a testament to her innovative strategies and dynamic leadership style, which focuses on growth, innovation, and delivering impactful campaigns that drive meaningful change.

Currently working remotely from the UK, she manages a small but mighty team responsible for all aspects of marketing, including brand management, product marketing, demand generation, inbound marketing, lifecycle marketing, customer success, operations, and analytics. Having donned many hats throughout her career, Soundhariya understands the importance of strategic planning and is deeply committed to her team's welfare, showcasing her dedication to leadership and human resource management.

Prior to her role at GoFloaters, Soundhariya gained invaluable experience in various catalyst roles at prominent Public Relations and Marketing agencies, where she honed her skills in integrated communications, client servicing, business development, vendor relationships, and operational management. With over 14 years of experience in the marketing domain, she has evolved into a versatile and multifaceted professional capable of adapting to diverse verticals and industries within the marketing umbrella.

Education and Achievements

Soundhariya's academic background further enhances her professional expertise. She holds a Master’s degree in Public Relations from the esteemed M O P Vaishnav College for Women, where she cultivated her foundation in strategic communications. Additionally, she earned a Bachelor’s degree in Sociology from the same institution, granting her unique insights into consumer behavior and societal trends that inform her marketing efforts. Throughout her educational journey, Soundhariya also developed strong leadership skills, as evidenced by her achievements as a standout cadet in the National Cadet Corps.

Her experience encompasses a wide array of marketing functions—from managing a small team of four to leading a substantial workforce of over 20 individuals. She has successfully navigated through all stages of a project lifecycle, whether it be through developing comprehensive media relations, fostering community engagement, launching influencer marketing campaigns, or executing experimental marketing and trade activations. Moreover, her adaptability and eagerness to learn have continuously fueled her passion for growth and development in her profession.

Soundhariya is also active beyond her primary role. She hosts a YouTube channel named "SoundPeg" and runs an audio podcast titled "Remote Chatter," where she shares insights, knowledge, and experiences related to remotely working in various fields, showcasing her commitment towards community engagement and digital storytelling.

During her leisure time, Soundhariya enjoys indulging in culinary pursuits and watching her favorite series on OTT platforms, allowing her to unwind and explore her creative side. Overall, she is dedicated not just to her work, but also to her personal growth and the well-being of her colleagues, establishing a balance between her professional aspirations and life outside of work.

Key Skills

In the evolving landscape of marketing, Soundhariya possesses an impressive array of skills that have been honed over her distinguished career. Her core competencies include:

  • Common Sense: An innate ability to make sensible decisions based on practical understanding.
  • Proactive Mindset: A forward-thinking approach that emphasizes taking initiative and embracing opportunities.
  • Multi-Channel Marketing Communications: Expertise in executing cohesive marketing strategies across multiple platforms.
  • Strategic and Analytical Thinking: A keen aptitude for devising strategies that are both data-driven and results-oriented.
  • Customer Experience: Strong focus on enhancing the customer journey through empathy-driven insights.
  • People Management and Talent Mentorship: Committed to cultivating a nurturing environment that promotes talent development and team collaboration.

These qualities ensure that Soundhariya remains a valuable asset to any organization in the marketing realm, as demonstrated by her impactful contributions to her current and previous roles.

In conclusion, Soundhariya Viswanathan stands out as an exceptional leader within the marketing field, demonstrating a unique blend of creativity, strategy, and humanity. With a wea

Highlights

May 31 · linkedin

🌟 Exciting News! 🌟

I am thrilled to share with you an incredible report that our team has been working tirelessly on. The GoFloaters #HybridWorkReport is here, and it's packed with valuable insights and data on the future of work!

🛑 NO it is not based on any random survey, but on real-live bookings and it's 🆓 Free!

🔗 Read the full report here>> in the first comment 👇

📊 This comprehensive study sheds light on the fascinating shift towards hybrid work models, showcasing how businesses and professionals have adapted to the evolving workplace landscape.

🎲It provides in-depth analysis, trends, and recommendations based on real customer data from the transformative period of 2022-23

💪 Creating this report was no small feat. I want to take a moment to acknowledge the immense dedication and hard work put in by our talented team. From studying, and collecting factual data to analyzing and compiling the findings, their commitment to delivering accurate and insightful information is truly commendable.

💡 The report covers a wide range of topics, including the mind blowing trends, habits of hybrid workers♟️ greater ideas for employee experience in the Hybrid-Remote environment, 🕊️ benefits and challenges of hybrid work, the impact on 👏 employee productivity and engagement, 🤝 in-person collaboration bringing the gap, and so much more.

Whether you are a people manager , human resource decision maker, employer, or an employee looking to adapt the Hybrid model, this hybrid report by GoFloaters is a must read. It will provide you with valuable insights to navigate the future of work successfully.

👥 I invite you to share this report with your network, as it will undoubtedly spark meaningful discussions and provide valuable guidance for individuals and organizations alike. Feel free to tag anyone who would find this report beneficial.

🙌🏼 At #GoFloaters, we are committed to staying ahead of the curve and providing valuable resources to support professionals and businesses in this rapidly evolving work environment.

I am 200% sure this report will serve as a valuable #tool to help you navigate the challenges and seize the opportunities presented by hybrid work models.

📌 Remember, the future of work is now, and it's essential to stay informed and adaptable. Let's embrace together!

#HybridWork #GoFloaters #WorkplaceTransformation #FutureOfWork #letsfloat

Apr 20 · linkedin

Ready for a game-changing story? 🚀

As we adapt to the new normal of work, our team has been on an incredible journey of innovation and growth. 💪Here is an eye-opening #LinkedInPulse article on maximizing employee engagement and retention in the post-pandemic workplace.

Want to know how?

At GoFloaters, we have not only implemented many of these strategies, but we have also witnessed the transformative impact such strategies have had on other companies and startups we work with, propelling them towards unprecedented employees happiness, growth and success.

One of our key strategies that we have been leveraging since Day 1 of GoFloaters is seamless communication techniques using cutting-edge tools. Graduating from a WhatsApp groups to Gather Slack, and Asana💬 which are playing a key roles in unified communication. These #toolsforsuccess have revolutionized how we collaborate, allowing us to stay connected, share ideas, and manage tasks effortlessly, even while working hybrid or remotely. The real-time communication has fostered a culture of collaboration, inclusivity, and empowerment among our team members. 🌍

But we didn't stop there!

We've gone above and beyond by pushing the boundaries of what's possible with technology. 💻 We've innovated with advanced analytics and dashboards to gain game-changing insights, automated repetitive tasks to save time and resources, and integrated with other tools to streamline our processes.

Guessing how our measures have turned into? Here's the result! A smoother hands-on experience for our team, customers, and partners, setting us apart in the industry. 🚀

But it's not just about the tools - there are emotions and values beyond for a team's growth and development. Investing in professional development opportunities, including training programs and mentorship, to empower team members to reach new heights in their careers. This is sure to foster a culture of continuous learning, growth, and success. 📈

We are incredibly proud of the transformation we have been able to achieve, from being a frugal bootstrapped startup to being the most preferred workspace brand in India. We are committed to staying ahead of the curve in a rapidly changing business landscape. 💼Our team's engagement and retention are at an all-time high, and the impact on our productivity and success is undeniable. 💯

Would you like to see what strategies we suggest and how you can take advantage in maximizing engagement and retention rates of your employees?

Check out the link in the first comment for the article that inspired us on this incredible journey. Let's continue to thrive, innovate, and make waves in the post-pandemic workplace! 🌟 #EmployeeEngagement #Retention #Innovation #Productivity #PostPandemicWorkplace #TeamSuccess #GameChangers

Soundhariya Viswanathan
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Location

Bournemouth, England, United Kingdom