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Sowmya Iyer

Founder & CEO at Clarity Communication

Sowmya Iyer is an experienced professional in the field of public relations (PR), with a strong commitment to excellence and quality standards.

With a background that includes working at various mid to large PR firms, Sowmya identified a gap in the industry and decided to establish her own PR agency, Clarity Communication, in New Delhi.

Sowmya's education includes foundational studies in career guidance and coaching from the International Certified Career Coach, as well as a Master's in Political Science from Delhi University and a Bachelor's in Political Science from Miranda House College.

Her diverse professional journey includes roles such as Independent PR Professional at SI Brand & Communication, Group Head at Lin Opinion, General Manager PR at Concept PR, and Account Manager at e,lexicon Pr, among others.

Sowmya's focus on client satisfaction is evident in the fact that she has garnered a strong client base of over 13 clients who highly recommend her agency to others.

Clarity Communication's growth has been organic, relying solely on client referrals and testimonials to expand the business, indicating the high level of trust and satisfaction her clients have in her services.

Highlights

Jul 11 · linkedin

Heard of ‘Journo-fluencers’?

If you haven’t, it’s time you do.

Journo-fluencers are Journalists who’ve become influencers in their own right.

They use their trusted voice and industry experience to share informational content with an editorial feel, rather than just entertainment. They’re bridging the gap between traditional journalism and influencers.

You know that GenZ no longer consumes news like how we used to. So the rise of Journofluencers is the ideal answer to adapt to this changed content consumption landscape.

As a PR or Marketing professional, collaborate with them effectively by:

  1. Building genuine relationships with them.

  2. Understanding their audience.

  3. Tailoring pitches to be relevant for this audience.

4.Offering exclusive, high-quality content that aligns with their voice.

Here are some Indian journofluencers I follow: @Faye D’Souza, @Nidhi Razdan, @Barkha Dutt, @Rajdeep Sardesai, @Sagarika Ghose.

To find journofluencers to connect to, try this:

  1. Identify journalists you admire from top news outlets like NDTV, India Today, The Hindu, etc.

  2. Check if they have a significant social media presence and engagement.

Leave me your recommendations for #journofluencers to watch out for in the comments.

Heard of ‘Journo-fluencers’?


If you haven’t, it’s time you do.

Journo-fluencers are Journalists w
Sowmya Iyer
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Location

South Delhi, Delhi, India