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Spencer Toomey

Senior Media Strategist at Weedmaps - Paid Media Marketer

Spencer Media Buying is an experienced individual specializing in digital media buying for clients looking to enhance their marketing funnels on platforms like Facebook, Instagram, and Linkedin.

With a passion for continuous learning, Spencer stays updated on the latest digital media buying tactics and employs strategies across various paid media platforms such as social media, programmatic display, CTV/ OTT, native ads, and direct-buy ads.

Spencer has a wealth of experience in deploying media strategies at Weedmaps, focusing on target states considering factors like revenue, cannabis advertising laws, and social acceptance. His media expertise spans across programmatic advertising, CTV/ OTT, native ads, OOH, print, radio, podcasts, and partnerships.

Having worked with notable clients such as Subway Grocery, Wineaccess, BetterBack, and Automobili Pininfarina, Spencer is well-versed in managing traditional and OOH media vendor relationships.

Educationally, Spencer holds a Bachelor of Business Administration (BBA) with a concentration in Business Administration and Marketing from San Francisco State University's College of Business.

Throughout his career, Spencer has held roles including Senior Media Strategist and Growth Marketing Manager at Weedmaps, Media Buyer at BAMF Media, and Marketing Lead at Burton Snowboards. He has also gained valuable experience as a Marketing Intern at Vissla and in a managerial position at In-N-Out Burger.

If you are interested in seeing Spencer's case studies, consulting templates, or wish to network, feel free to reach out via email at [email protected] or [email protected].

Highlights

Jan 2 · linkedin

It’s been a couple months since I moved from the vendor side back to DTC.

Other than learning from the best at Bylt Basics, one other source has helped me get back up to speed as a DTC marketer!

Marketer Milk.

Every Tuesday, I eagerly wait for them to drop their latest newsletter.

I can get everything I need from top growth strategies, channel specific copy / creative hacks, SEO tricks, website psychology, and current news in tech all curated by leaders in our space.

Best of all, they start the newsletter with an in-tune, inspiring excerpt that discusses neglected marketing issues and specific solutions that gets me stoked for the week.

I’ll definitely be following this newsletter all 2024 and recommend all hungry marketers to subscribe as well!

Spencer Toomey
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Location

Orange County, California Area