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Sreeram Rajendran
Head of Growth
Professional Background
Sreeram Rajendran is a highly accomplished professional in the realm of digital marketing and growth strategies, known for his adept ability to plan and execute sustainable growth strategies at scale. With a career spanning several prestigious organizations, Sreeram has developed a robust skill set in growth marketing, analytics, and product marketing, making him a valuable asset to any organization seeking to enhance its digital footprint.
Sreeram currently serves as the Head of Growth Marketing at GetYourGuide, an international platform that connects travelers with unique experiences across the globe. In this critical role, he spearheads the planning and execution of innovative marketing strategies that target sustainable growth and enhance the company's market positioning. His experience in such a dynamic industry showcases his capacity to adapt and implement effective strategies that yield tangible results.
Before his tenure at GetYourGuide, Sreeram held various high-level positions that underline his extensive knowledge and expertise in growth marketing. Notably, he was a Senior Growth Specialist at Growth OS, where he facilitated key growth initiatives and helped shape the direction of client companies through strategic planning and execution. He also served as an Advisor and Head of Growth at Style Theory, where he provided insightful guidance that contributed to the company’s expansion and market engagement.
During his time at Skyscanner, one of the leading travel search engines globally, Sreeram took on multiple significant roles including Principal Growth Marketing Manager for the APAC region, Product Marketing Lead for New Verticals, and Principal Manager for Growth Strategy. His responsibilities covered a wide range of growth marketing functions, revealing his versatility and deep understanding of the market dynamics within the travel industry.
Sreeram's career also includes impactful positions at Practo, where he was pivotal in managing marketing analytics, thereby optimizing marketing efforts through data-driven insights. Similarly, his roles at HomeShop18 and Mu Sigma Inc. as a Senior Business Analyst demonstrated his capability in leveraging analytics to drive business improvements and informed decision-making processes.
Education and Achievements
Sreeram's educational journey laid a strong foundation for his career in engineering and technology. He pursued his Bachelor of Engineering (B.E.) in Electrical, Electronics, and Communications Engineering at the Bangalore Institute of Technology,where he graduated with First Class Distinction. This academic achievement reflects his dedication and commitment to excellence, which has undoubtedly translated into his professional endeavors.
His early education at National Public School provided him with essential analytical and problem-solving skills that would later aid him in making impactful business decisions. It is evident that Sreeram's educational background has played a significant role in shaping his analytical mindset and strategic approach to growth marketing.
Achievements
Throughout his career, Sreeram Rajendran has accomplished numerous achievements that acknowledge his expertise in growth strategies and marketing analytics. His ability to effectively lead marketing initiatives has been recognized in various capacities throughout his career, particularly during his time at Skyscanner, where he made considerable contributions that ultimately enhanced the platform’s visibility and user engagement across the Asia-Pacific region.
As he continues to spearhead growth marketing at GetYourGuide, Sreeram is poised to further his mission of driving sustainable digital growth strategies that not only meet immediate business goals but also contribute to the long-term success of the organization he represents.
