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Sri Artham

Builder of businesses that reverse climate change and alleviate poverty

Sri Artham is the founder of Hooray Foods, a company based in San Francisco that specializes in creating plant-based bacon and other meat alternatives. His journey into the food industry began unexpectedly; he started experimenting with plant-based bacon in early 2019 after being inspired by the environmental impacts of traditional pork production, particularly following California's Camp Fire in 2018. The goal was to create a delicious alternative that could help reduce greenhouse gas emissions associated with pig farming, which is significant in the agricultural sector.12

Before founding Hooray Foods, Sri Artham had a diverse career that included roles in technology and sustainable food initiatives. He co-founded Ganaz, a company focused on improving the lives of farmworkers through technology, and served as Vice President at Fair Trade USA, where he led significant growth in consumer packaged goods.41 His educational background includes a Bachelor's degree in Systems Design Engineering from the University of Waterloo and an MBA from INSEAD, one of the top business schools globally.4

Artham's vision for Hooray Foods extends beyond just creating tasty plant-based products; he aims to bring joy and positivity to consumers while promoting sustainable eating habits. His products are designed to mimic the taste and cooking experience of traditional bacon, making them appealing to both meat-eaters and vegetarians alike.32

Highlights

Sep 19 · SFGATE
SF startup shuts down after crowdfunding round fails - Food - SFGATE
Plant-based 'bacon' startup Hooray Foods is shutting down - San ... - The Business Journals
Plant-based 'bacon' startup Hooray Foods is shutting down - San ... - The Business Journals
Founder and CEO of Hooray Foods, Sri Artham - Elysabeth Alfano
Feb 9 · gfi.org
Hooray for Sri Artham's plant-based bacon! - The Good Food Institute
Oct 17 · eco18.com
18 Questions with Sri Artham from Hooray Foods - Eco18

Related Questions

What inspired Sri Artham to transition from tech to food entrepreneurship?
How did the Camp Fire influence Sri Artham's decision to start Hooray Foods?
What challenges did Sri Artham face when launching Hooray Foods?
How does Hooray Foods' plant-based bacon compare to traditional bacon?
What are Sri Artham's future plans for Hooray Foods?
Sri Artham
Sri Artham, photo 1
Sri Artham, photo 2
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Location

San Francisco, California, United States