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Sridhar Balasubramanian
Experienced researcher, educator, consultant and academic leader/administrator at the UNC Kenan-Flagler Business School
Professional Background
Sridhar Balasubramanian, also affectionately known as Dr. B, is a distinguished educator and scholar in the field of marketing. He holds the esteemed position of Roy & Alice H. Richards Bicentennial Distinguished Scholar and Professor of Marketing at the University of North Carolina at Chapel Hill's renowned Kenan-Flagler Business School. With a wealth of experience, he previously served as Senior Associate Dean for MBA Programs at Kenan-Flagler, where he successfully led programs that enrolled close to 2000 MBA students. Dr. B’s dedication to education and research has earned him recognition as one of the Top 50 Business Professors in the World by Poets&Quants, a testament to his expertise and impact in the academic community.
Through his extensive consulting work and teaching activities, Sridhar has dedicated his career to promoting innovation and growth strategies in various sectors. His specialties lie in consulting, research, teaching, and executive coaching and development. He is passionate about blending market- and customer-focused approaches into different functional areas such as human resource management, thereby cultivating an environment that fosters organizational growth and efficiency.
Education and Achievements
Sridhar Balasubramanian’s educational background is as impressive as his professional trajectory. He completed his PhD in Marketing/Management at the prestigious Yale School of Management, which laid the groundwork for his robust academic career. Prior to his doctoral studies, he earned his MBA in Marketing from the Indian Institute of Management Bangalore, one of India’s top business schools, demonstrating early on his commitment to excellence in marketing education. His foundational education was completed at the Indian Institute of Technology, Kharagpur, where he earned his B.Tech in Engineering, showcasing his diverse skill set and analytical capabilities.
Dr. B is a celebrated researcher who has pioneered investigations into how the advent of the Internet and mobile technology is reshaping business landscapes. His insightful research has received numerous prestigious accolades, including the John D.C. Little Award from INFORMS, recognizing his paper as the best in the fields of Marketing Science and Management Science. With over 10,000 citations on the Google Scholar Citation Index, his research contributions have significantly influenced both academic thought and practical applications in marketing.
Achievements
In addition to his impressive research credentials, Sridhar Balasubramanian is an acclaimed educator, known for his outstanding teaching abilities. He has been the recipient of the Weatherspoon Award for Excellence in PhD Teaching, which honors exceptional teaching and mentorship at the doctoral level. Furthermore, he has been recognized with the UNC Kenan-Flagler Executive Development "Above and Beyond" Award for his exceptional dedication to executive education, emphasizing his commitment to lifelong learning and professional development.
Sridhar's commitment to teaching is highlighted by his eight-time receipt of the Best Teacher award in Kenan-Flagler’s Executive MBA programs, reflecting the profound impact he has had on his students and their learning journeys. In addition to these teaching honors, he was awarded the Roy W. Holsten Award for Outstanding Service and Dedication to UNC Kenan-Flagler, the highest recognition for service within the institution, further exemplifying his contributions to the school and its community.
Beyond academia, Sridhar actively collaborates with industry leaders and organizations worldwide. He has conducted executive development programs and provided consulting services for numerous organizations across various continents, including North America, Africa, Asia, Europe, and South America. This international perspective enriches his teaching and research, allowing him to bring real-world insights to the classroom and cultivate valuable connections between theory and practice.
Sridhar's research interests encompass innovation and growth strategy, customer-focus, services design and marketing, e-business, and managing competition. As a keynote speaker at national conferences, he has shared his insights on customer and market focus, as well as growth strategies, further establishing him as a thought leader in his field.
In summary, Dr. Sridhar Balasubramanian is an accomplished academic and practitioner in marketing, whose significant contributions to research, teaching, and executive development have positioned him as a leading figure in the business education landscape. His blend of academic rigor and practical application makes him a valuable asset to students, organizations, and the global business community.
Achievements
