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Stacey McIntyre

VP Media

Stacey McIntyre is an accomplished professional with a background in Marketing and Advertising. She attended St. Clair College where she studied Marketing and Advertising. With an impressive career trajectory, Stacey has held various key roles in different organizations.

Highlights

Jan 25 · linkedin

I am torn.

On one hand this is an interesting development in the way we watch video programming. On the other hand, are we going to start leaving lower income individuals and families behind?

This will significantly impact traditional broadcasters for sure. It's yet anothern challenge for local news and programming providers to figure out how to complete with.

From an advertising perspective, smaller advertisers can't afford the hefty minimum spends and CPMs that Netflix demands. and small agencies aren't able to meet the minimum to access the DSPs through which the inventory is being sold.

Is this another example of the rich getting richer (and getting better access)?

Jan 25 · linkedin

I am torn.

On one hand this is an interesting development in the way we watch video programming. On the other hand, are we going to start leaving lower income individuals and families behind?

This will significantly impact traditional broadcasters for sure. It's yet anothern challenge for local news and programming providers to figure out how to complete with.

From an advertising perspective, smaller advertisers can't afford the hefty minimum spends and CPMs that Netflix demands. and small agencies aren't able to meet the minimum to access the DSPs through which the inventory is being sold.

Is this another example of the rich getting richer (and getting better access)?

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Stacey McIntyre
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Location

Calgary, Alberta, Canada