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Stacey Penczak

Project Manager, AYTM

Stacey Penczak is a professional with a diverse background and a wide range of interests in consumer behavior, social sciences, market research, writing/editing, user experience, usability design, shopper marketing, and activation.

She holds a Certificate of Program Completion in Principles of Market Research from the University of Georgia Market Research Institute International, a Certificate of Proficiency in Marketing Research Methodology and Applications from the Burke Institute, a Bachelor of Science in Business Administration with a focus on Marketing (including Market Research, Consumer Behavior, Writing, and Advertising) from Rider University, and a Bachelor of Science in Sport Management from the State University of New York College at Cortland.

Stacey has worked in various roles at different organizations including being a Project Manager at AYTM (Ask Your Target Market), Associate Manager of Consumer Insights, and Associate Product Manager at Crayola. Prior to this, she had experience in Print Production/Marketing, Street Team Coordination, Hockey Operations Internship, Blogging, Brand Management, and Event Management at different companies and educational institutions.

Her vast experience and educational background have equipped Stacey with the skills and expertise in consumer behavior analysis, market research methodologies, writing and editing, user experience design, shopper marketing strategies, and brand management. Her proficiency in these areas makes her a valuable asset in roles that require a deep understanding of consumer insights and effective marketing strategies.

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Location

United States