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Stacia Parseghian

Executive Vice President, Client Partner at Critical Mass

Stacia Parseghian is an Executive Vice President and Client Partner at Critical Mass, a position she has held since December 2020.12 She is a seasoned marketing and advertising professional with over 20 years of experience in the industry.1

Career Highlights

  • Current Role: Executive Vice President, Client Partner at Critical Mass (December 2020 - Present)1
  • Previous Positions:
    • SVP, Senior Director at BBDO Worldwide (August 2017 - December 2020)
    • Group Account Director at David&Goliath (March 2011 - August 2017)
    • Management Supervisor at Secret Weapon Marketing (2008 - March 2011)
    • Account Supervisor at TBWA\Chiat\Day - Los Angeles (March 2007 - September 2008)

Education

Stacia holds a BA in Political Science from the University of Wisconsin-Madison, which she earned between 1997 and 2001.1

Professional Background

Parseghian's career began as a Media Planner at Starcom Worldwide.2 She has since held various leadership roles in renowned marketing and advertising agencies, steadily progressing to more senior positions.1 Her experience spans multiple aspects of the advertising industry, including media planning, account management, and executive leadership.1

Recent Developments

Stacia joined Critical Mass as part of the company's expansion of its executive leadership team amid business growth.3 Her appointment, along with other promotions and new hires, was announced in January 2021 as Critical Mass aimed to keep up with agency growth and evolving client needs.3

Related Questions

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How did Stacia Parseghian's role at BBDO prepare her for her position at Critical Mass?
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Stacia Parseghian
Stacia Parseghian, photo 1
Stacia Parseghian, photo 2
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Location

Los Angeles Metropolitan Area