Sign In

Stanton Kawer

Chairman & Chief Executive Officer

Professional Background

Stanton Kawer is a distinguished business leader with over three decades of experience in the marketing and clinical trial industries. As the Chairman and Chief Executive Officer of Blue Chip Marketing Worldwide and Continuum Clinical, he spearheads the strategic direction of both organizations, bringing a wealth of knowledge and expertise to every aspect of their operations. Under Stanton's leadership, both Blue Chip and Continuum Clinical have evolved into internationally recognized, award-winning firms. His journey began in 1988 when he joined Blue Chip as its second employee. At that time, the company operated as a media buying agency that primarily catered to retail and local food manufacturers. Stanton's vision and innovative strategies led to a fundamental transformation of Blue Chip into a full-service agency servicing national consumer packaged goods (CPG) brands.

In a progressive move, Stanton played a pivotal role in diversifying Blue Chip’s offerings to include Blue Chip Patient Recruitment. This division focused on patient recruitment and clinical trial marketing for the pharmaceutical sector. Through Stanton’s adept leadership, Blue Chip Patient Recruitment swiftly emerged as the leading organization in the clinical trial industry, specializing in patient recruitment and retention solutions. In 2015, this successful division was rebranded as Continuum Clinical, a strategic shift that positioned it as a global leader in patient recruitment solutions.

Stanton's foresight also led to the establishment of the late-stage research practice at Continuum Clinical, which he successfully guided until its sale in 2018. Concurrently, he continued to lead Blue Chip Marketing Worldwide, which experienced unprecedented growth under his stewardship, becoming one of the fastest-growing privately-held agencies in the United States. The agency has garnered numerous accolades for its innovative approaches to brand advertising and is hailed as one of the most decorated shopper marketing organizations in the industry. Notable clients include industry giants such as Proctor & Gamble, Heinz, Jack Daniel’s, White Castle, Fisher nuts, and Blue Bunny. Stanton’s commitment to excellence is evident in the many accolades received by his organizations, which are a testament to his effective leadership style and strategic acumen.

Education and Achievements

Stanton Kawer pursued his higher education at The University of Kansas, where he honed the foundational skills that would propel him into a successful marketing career. His academic journey not only instilled a strong work ethic but also provided him with the critical thinking and analytical skills necessary for navigating the complexities of today’s business environment.

Over the years, Stanton has been honored with various accolades recognizing his leadership and influence in both the marketing and clinical trial sectors. His companies have consistently ranked among the top in their fields, receiving awards for innovation, growth, and service excellence. Stanton’s dedication to fostering a culture of collaboration and creativity has not only driven his companies’ success but has also inspired those who work with him.

Stanton’s professional achievements are complemented by his commitment to community service. He is actively involved in philanthropic efforts, supporting organizations such as the Boys & Girls Club and Feeding America, which focus on addressing social issues and improving the lives of the underprivileged. His desire to give back to the community manifests not only in financial contributions but also through mentorship. He often shares his knowledge and experience with aspiring marketers and students, speaking regularly at universities across the country. This dedication to developing the next generation of leaders highlights his belief in the power of education and mentorship as tools for positive change.

Achievements

Under Stanton Kawer’s leadership, both Blue Chip and Continuum Clinical have blossomed into exceptional entities within their respective industries. Some notable achievements include:

  • Transforming Blue Chip from a local media buying agency into a recognized full-service marketing agency for national CPG brands.
  • Launching Blue Chip Patient Recruitment, which quickly became a premier player in the clinical trial industry, excelling in patient recruitment and retention services.
  • Overseeing the rebranding of Blue Chip Patient Recruitment to Continuum Clinical, establishing it as a global leader in patient recruitment solutions.
  • Leading the creation and subsequent successful sale of the Continuum Clinical late-stage research practice.
  • Guiding Blue Chip Marketing Worldwide to become one of the fastest-growing privately held marketing agencies in the U.S.
  • Attracting high-profile partnerships and clients, thereby enhancing the agency's reputation and market share.
  • Serving as a mentor and thought leader in the marketing industry, contributing to the development of future marketing professionals through university engagements and public speaking sessions.

In conclusion, Stanton Kawer is not only a successful businessman but also a passionate leader who believes in the importance of strategic thinking, community engagement, and mentorship. His remarkable journey from a second employee to Chairman and CEO demonstrates his resilience and adaptability, as well as his ability to inspire others. Through his work, Stanton continues to push the boundaries of innovation and excellence in marketing and clinical trials, setting a benchmark for future leaders in the industry.

Related Questions

How did Stanton Kawer transform Blue Chip from a local media buying agency into a full-service marketing agency?
What strategies did Stanton implement to lead Blue Chip Patient Recruitment to become an industry leader in clinical trials?
In what ways has Stanton Kawer’s educational background influenced his leadership style?
How does Stanton Kawer utilize his yoga practice to enhance his effectiveness as a CEO?
What impact has Stanton had on the marketing and pharmaceutical industries through his leadership at Blue Chip and Continuum Clinical?
What philanthropic initiatives does Stanton Kawer support and why are they important to him?
How has Stanton's mentorship shaped the careers of aspiring marketers he has worked with?
Stanton Kawer
Add to my network

Location

Northbrook, Illinois, United States