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STEFAN YTTERBORN

Founder, ex CEO & Choreographer at POC, CAKE – pocsports.com ridecake.com

Stefan Ytterborn is a seasoned entrepreneur, promoter, and strategist with a diverse background in contemporary and industrial design and communication.

With a track record of overseeing the development of over 2,000 consumer products, Stefan's current focus blends his past experiences with his profound interests and passions.

In 2004, Stefan founded POC with a vision to enhance the safety of skiers and gravity sports athletes worldwide by creating superior protective gear.

Under his leadership, POC has become a leading brand in its industry, operating in 45 countries and employing 85 professionals.

Stefan successfully secured significant funding for POC and orchestrated two notable acquisitions, first by Black Diamond for USD 45M in 2012 and later by Investcorp for USD 65M in 2015.

His latest project, CAKE, is an upcoming venture that promises exciting developments in the near future.

Throughout his career, Stefan has held key roles in various organizations like Cake, POC, Ytterborn & Fuentes Design Management, Swecode, IKEA PS, Cbi, Klara, C&Bi Interior, and curated exhibitions.

STEFAN YTTERBORN
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Location

Greater Stockholm Metropolitan Area