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Stefano Perilli

Global Business Intelligence Director at Campari Group

Stefano Perilli is the Global Business Intelligence Director at Campari Group, a position he has held since October 2021. Based in Milan, Italy, he reports directly to the Chief Marketing Officer (CMO) and plays a crucial role in shaping the company's business intelligence strategies. His responsibilities include overseeing consumer and shopper insights, data analytics, and providing strategic support across the organization, including during mergers and acquisitions.12

Professional Background

With over 20 years of experience in various multinational companies, Perilli has developed expertise in consumer and market insights, innovation, and strategic marketing. Before joining Campari, he served as the Global Head of Consumer and Shopper Insights at Ferrero, where he managed insights for Nutella and Ferrero snacks, and previously held multiple leadership roles at Chiquita and Anheuser-Busch InBev.1

Key Achievements

At Campari, he has successfully implemented a new global consumer segmentation and established a central business intelligence team. He has also contributed to defining new strategic roles within the organization, enhancing the effectiveness of innovation processes, and developing testing guidelines for both existing and innovative methodologies.12

Perilli's career reflects a strong focus on leveraging data and insights to drive business decisions and foster innovation across diverse markets and product categories.

Highlights

Apr 10 · linkedin

Happy to share that I've successfully completed my "Artificial Intelligence: Implications for Business Strategy" course at MIT Sloan School of Management!

Jan 21 · linkedin

Just finished the course “What Is Generative AI?”! #artificialintelligenceforbusiness #generativeai #artificialintelligence

Related Questions

What are some of Stefano Perilli's key achievements at Campari Group?
How did Stefano Perilli contribute to the Nutella growth strategy in the US?
What innovative methodologies did Stefano Perilli define at Campari Group?
How did Stefano Perilli manage his teams during the COVID-19 pandemic?
What is Stefano Perilli's approach to consumer and shopper insights?
Stefano Perilli
Stefano Perilli, photo 1
Stefano Perilli, photo 2
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Experience

Global Business Intelligence Director at Campari Group (October 2021 - Present)
Global Head of Consumer and Shopper Insights - Nutella and Ferrero Snacks at Ferrero (Sept 2020 - Sept 2021), Head of Consumer Insights and Innovation - Americas, UK & Ireland, Russia and CIS at Ferre at Allied Domecq Spirits & Wines Italy (1999 - 2001)

Education

Laurea in Business and Economics at Università degli Studi di Genova (1996 - 1999), Digital Marketing Online Course at Hyper Island (2017)

Location

Italy